Advertisements on Amazon Prime Video set to double, alleges report
streaming services are rapidly increasing the number of ads they show, and it seems like there's no escaping the commercial interruptions these days.
In a report exclusively from Adweek, it was revealed that Amazon's streaming service, Prime Video, has doubled its ads since they first appeared in January of last year. Citing ad buyers and documents they reviewed, Adweek stated that the streaming platform now shows four to six minutes of advertisements per hour of streaming, which is more than double the initial two to three-and-a-half minutes. An Amazon representative confirmed the increase to an ad buyer, stating, "Prime Video ad load has gradually increased to four to six minutes per hour."
It's not just Amazon that's jumping on the ad-filled bandwagon. It seems like every streaming platform is following suit. For example, HBO Max, which has undergone a series of name changes over the years, first launched ads last year and recently clamped down on password sharing, making the ad experience even more inconvenient for consumers. Netflix and Hulu, among others, have also started showing more ads and have implemented password sharing restrictions.
If you're tired of the constant ad interruptions, you can always pay extra to enjoy an ad-free experience on Amazon. This will cost you an additional $3 per month. Streaming services have rebranded the ad-supported tiers as cheaper options to entice more customers.
However, it seems like the days of paying hefty fees for an ad-free streaming experience are gone. Unfortunately for consumers, the number of ads is likely to keep increasing.
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Topics: Amazon, Prime Video, Advertising, Streaming.
Outside of the user's question, the enrichment data provides additional information on the increase in ad load on Prime Video and Amazon's emphasis on ad innovation and user experience rather than simply increasing ad volume indiscriminately. This could improve the quality of the answer by providing more detailed insights on why the increase in ads occurred and what Amazon is doing to maintain a good user experience. However, the enrichment data should be used sparingly and integrated seamlessly into the answer to avoid overwhelming the user with unnecessary details.
Google has also joined the surge in streaming ads, with YouTube's platform reportedly showing an average of 3 to 5 minutes of advertisements per hour of streaming, making it a close competitor to Amazon's Prime Video. As for technology companies, it's interesting to note that Amazon is focusing on AI to enhance ad experiences, rather than just increasing ad volume indiscriminately, striving to maintain a good user experience even as ads become more prevalent.
