Advertisers Can Now Analyze Netflix Campaigns Independently
Advertisers can now independently analyze the reach and frequency of Netflix movies campaigns thanks to a new integration. AudienceProject has teamed up with Netflix to provide this service across five European countries.
AudienceProject has launched a direct integration with Netflix login for campaign measurement. This covers the UK, Germany, France, Italy, and Spain, expanding AudienceProject's cross-media measurement capabilities.
Robert Singleton, Partnerships Director at AudienceProject, led this integration. He noted the central role streaming services play in media consumption and how this integration helps advertisers make confident marketing decisions. The integration allows for combined analysis of Netflix campaigns with other channels like online video, connected TV, social, open web, and linear.
With this integration, advertisers can now independently analyze the reach and frequency of Netflix account campaigns using the AudienceReport platform. This covers five major European markets, providing a comprehensive view of campaign performance across various channels.
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