AI Agents Reshape Digital Landscape, Shifting Value Metrics
The digital landscape is shifting towards an era dominated by AI agents like ChatGPT and Gemini, marking a significant change in how platforms generate value. While traditional metrics like time spent and clicks have driven growth, the rise of AI signals a shift towards task completion and successful outcomes in news and other areas. Infrastructure assets, such as search algorithms and data networks, remain crucial in this new era.
The principle of value persistence assures us that these infrastructure assets do not lose value in this transition. Instead, they form the backbone of the new AI-driven platforms. These platforms will charge for orchestration fees, per-query tolls, service integration premiums, or outcome-based pricing, rather than relying solely on ad revenue.
Companies that adapt and 'rewire' their infrastructure for the AI era, turning user-facing platforms into invisible, agent-optimized services, will be the winners. They will translate AI engagement into monetizable signals, much like how human engagement was translated in the past. Large cloud and platform providers like Microsoft, Amazon, and Alphabet (Google) are well-positioned to charge the highest orchestration fees, leveraging their vast data, advanced algorithms, and established trust brands for AI-based distribution systems.
The currency of value creation is changing, moving away from human attention metrics to task outcomes and orchestration efficiency. Companies that fail to adapt their business models to this shift risk becoming obsolete. The future of digital platforms lies in harnessing the power of AI agents like ChatGPT and Gemini and leveraging existing infrastructure to create value in new ways.
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