AI company XPLN expands its presence in Italy by establishing a new office in Milan, with Anna Iuculano leading as the Managing Director for Italy.
XPLN.AI, a specialist in ad attention measurement and optimization, has announced the opening of a new office in Milan, Italy. This move is part of the company's ambitious expansion plan, aiming to establish six offices across Europe, the United States, and the Asia Pacific region by 2025.
Founded three years ago, XPLN.AI has already made a significant impact in the advertising industry, working with renowned brands such as Chanel, L'Oréal, Danone, McDonald's, Richemont, Levi's, KFC, and Volkswagen. The company's latest venture in Italy is timed with strong demand for attention measurement solutions in the local market.
Anna Iuculano, a seasoned professional in the digital ecosystem, has been appointed as the managing director for XPLN.AI in Italy. Her extensive experience in leading ad tech companies, including Ogury, Shopfully, and Adsquare, where she served as sales director for Italy and later expanded her scope to Spain, will be invaluable in supporting XPLN.AI's momentum and strengthening its presence in Italy.
In her new role, Anna will lead the company's development in the Italian market and support the local digital industry in deploying attention as the standard for evaluating media effectiveness. XPLN.AI's unique approach, using AI-powered and eye-tracking-based technology to measure the actual attention paid to each ad impression, offers a much-needed solution in the saturated media landscape where traditional KPIs like viewability and completion no longer reflect true ad quality.
Fabien Magalon, co-founder and CEO of XPLN.AI, expressed his enthusiasm about Anna's appointment, stating, "We are thrilled to welcome Anna Iuculano to our team. Her expertise and strategic insights will undoubtedly contribute to our growth in the Italian market and beyond."
XPLN.AI's international presence is already evident, with the company generating 25% of its revenue from overseas operations. This expansion is a testament to the rising demand for attention-based solutions to measure advertising effectiveness, a trend that XPLN.AI is well-positioned to capitalize on.
With the opening of its new office in Milan and the appointment of Anna Iuculano as managing director, XPLN.AI is poised to make a significant impact on the Italian advertising industry, offering brands a more accurate and effective way to measure and optimize their ad campaigns.
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