AI Revolutionizes Go-To-Market Teams in 2024
AI is transforming go-to-market (GTM) teams, helping them scale operations, automate tasks, and reduce errors. A recent report, 'Unlocking Process Efficiency With AI', by McKinsey & Company, Deloitte, and Accenture, highlights this trend. Before embracing AI, it's vital to strengthen existing workflows.
Before AI integration, GTM teams must address siloed processes, technology integration, data inconsistencies, and manage change. This ensures a solid foundation for AI to build upon.
AI can then analyze processes, recommend improvements, and automate repetitive tasks like data entry, dynamic customer segmentation, and data normalization. It supports successful scaling without increasing headcount. Moreover, AI validates data, monitors workflows, and maintains consistency, leading to better performance and fewer mistakes.
AI is set to drive growth by optimizing efficiency in 2024, with 41% of global B2B business and technology professionals planning for it. Our website offers resources and guidance to help GTM teams optimize processes, data, and technologies for AI deployment. The report 'Unlocking Process Efficiency With AI' is available on our website.
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