Ancient mirrorless camera stands supreme in best-seller rankings, with a compelling explanation for its enduring popularity
Top Budget Cameras Dominate Japanese Market in July 2022
In the realm of photography, Japan has been a hotbed of activity, with budget cameras taking centre stage in the best-seller lists for July 2022. Fujifilm's compact mirrorless models have been particularly popular, with the Fujifilm X half leading the pack.
The Fujifilm X half, launched late in June 2022, boasts a 18 MP 1-inch sensor and a fixed 32 mm f/2.8 lens. Its unique film camera mode, which offers an authentic film look, has resonated with buyers seeking a distinctive touch. The X half has been a runaway success, securing the top spot in the best-seller list.
Fujifilm's dominance doesn't end there. The company also claimed second and third places with the Fujifilm X100 VI and Fujifilm X-M5, respectively. The X100 VI, a large sensor compact mirrorless camera, and the X-M5, a mirrorless, compact system camera, have both been well-received by photographers.
The Nikon Z5 II, a mirrorless full-frame entry, follows closely behind Fujifilm's models, indicating a strong demand for affordable, high-quality cameras. The Z5 II, with its entry-level price and fast autofocus system, has been a popular choice among photographers.
The Ricoh GR IIIx, another compact camera with a large sensor, also features among the top sellers. Meanwhile, the Nikon Z50 II, a mirrorless APS-C camera, has made a significant leap from spot 17 to spot 8 this month.
The Canon EOS R10, an affordable APS-C mirrorless camera, has also made a mark on the Japanese market. With a top burst speed of 15 fps mechanical and 23 fps electronic, the Canon EOS R10 offers impressive performance at a budget-friendly price. In fact, it is the top-selling interchangeable lens camera in Japan for July, as tracked by BCN+R.
The Kodak PixPro FZ45, a beginner-friendly compact camera with a 16MP sensor and 4x zoom, is a more global budget option, though it is less prominent in Japan's best-seller lists specifically.
Hillary K. Grigonis, who leads the US coverage for Digital Camera World and has more than a decade of experience writing about cameras and technology, has tested a wide range of cameras and lenses across multiple brands. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. Grigonis is a licensed drone pilot and a former Nikon shooter, currently using Fujifilm.
It's worth noting that the sales data for different color options and different kit lens choices could potentially shift the list of best-selling cameras in Japan. Additionally, the trends in the Japanese camera market might differ from other regions due to the headquartering of many major camera brands in Japan.
Summary of key budget best-sellers in Japan July 2022:
| Camera Model | Key Features | Approximate Price (USD) | Notes | |---------------------|------------------------------------------------|---------------------------|--------------------------------------------| | Fujifilm X half | 18 MP 1-inch sensor, fixed 32 mm f/2.8 lens, film camera mode | ~$850 | Best seller, unique design and film filters | | Fujifilm X100 VI | Large sensor compact, mirrorless | Higher than X half | Second place in best-seller ranking | | Fujifilm X-M5 | Mirrorless, compact | Mid-range | Third place, popular for compact system cameras | | Nikon Z5 II | Mirrorless full-frame entry | Mid-range | Followed Fujifilm models in sales | | Ricoh GR IIIx | Large sensor compact | Mid-range | Popular compact camera with large sensor | | Nikon Z50 II | Mirrorless APS-C | Mid-range | Among top sellers | | Canon EOS R10 | Mirrorless APS-C | Mid-range | Top-selling interchangeable lens camera | | Kodak PixPro FZ45 | Beginner compact with 16MP sensor, 4x zoom | ~$100 | Not a top seller in Japan but global budget option |
These results highlight Fujifilm’s dominance in Japan’s budget and compact mirrorless camera market around July 2022, backed by demand for cameras with large sensors and distinctive features.
- With its top spot in the best-seller list, the Fujifilm X half, a compact mirrorless camera with a 18 MP 1-inch sensor and a fixed 32 mm f/2.8 lens, demonstrates a notable success in July 2022.
- The Fujifilm X100 VI, a large sensor compact mirrorless camera with unique design and film filters, secures the second place in the best-seller list, another striking victory for Fujifilm.
- The Fujifilm X-M5, a mirrorless, compact system camera, managed to claim the third spot in the best-seller list, underlining its popularity among photographers.
- The Nikon Z5 II, a mirrorless full-frame entry, follows closely behind Fujifilm's models, fueling a strong demand for affordable, high-quality cameras.
- The Ricoh GR IIIx, a compact camera with a large sensor, also makes it to the top sellers list, indicative of its widespread appeal.
- The Nikon Z50 II, a mirrorless APS-C camera, has significantly improved its position from spot 17 to spot 8 in the best-seller list this month.
- The Canon EOS R10, an affordable APS-C mirrorless camera, offers impressive performance with its top burst speed of 15 fps mechanical and 23 fps electronic, making it a standout in the budget segment.
- The Kodak PixPro FZ45, a beginner-friendly compact camera with a 16MP sensor and 4x zoom, may not be a top-seller in Japan, but it serves as a global budget option in the realm of photography gadgets and technology.
