Anticipated Audience Interaction in 2025: 22Milesunleashed
In the Heart of Visual Communication: A Guide to Creating Engaging Content with Tomer Mann
Visual communications are all about the content, and it's high time AV professionals embrace this fact. In the past five years, the landscape has shifted drastically, with content management systems (CMS) becoming an integral part of the AV game.
Nowadays, API integration with enterprise platforms enables CMS to keep content updated in real-time. This means employees can access business analytics, venue staff can stay updated on schedules and work orders, and university students can browse events alongside the latest official campus social media feeds [1].
The secret to keeping content engaging? AI-assisted templates that help maintain brand consistency and ensure the content looks snazzy. The 22Miles CMS, for instance, offers a vast library of customizable templates tailored with appropriate branding elements [1]. Users can whip up interactive experiences like room booking in just minutes, run the content through approval workflows, and broadcast it to the right signs, apps, and devices - all via a web browser.
But that's not all. The way people consume content has undergone a radical transformation. It's no longer just about updating signs and room boards; the content needs to be accessible on desktops, UCC devices, and mobile devices too. A streamlined CMS simplifies this process, enabling you to push the same content to various applications with optimized layouts.
In a nutshell, as content has become more automated and dependent on integration, it has found its way into the AV universe. Today, CMS platforms and workflows we spec and design are at the heart of a fresh, exciting visual communication experience throughout the system's lifecycle.
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[1] Enrichment Data: Incorporating data from the enrichment section, here's a quick recap of the trends, best practices, and tools discussed in the article:
- Unified Content Management: Integrating CMS with enterprise platforms like API is imperative to automate content updates and ensure consistent real-time data [1].
- Automation and AI: AI-assisted templates help maintain brand consistency and create engaging content quickly [1].
- Customization and Interactivity: Enhance user engagement and satisfaction by creating interactive experiences like room booking systems that can be customized to your needs [1].
- Cross-Platform Delivery: Content should be accessible across various platforms, including desktops, UCC devices, and mobile devices. A unified CMS simplifies this process by optimizing layouts for various platforms [1].
- Content Management Systems (CMS): Platforms like the 22Miles CMS offer access to a library of customizable templates for streamlined content creation, approval, and distribution [1].
- The future looks promising for AV/IT businesses in 2025, with thought leaders predicting a surge of innovations.
- In the realm of visual communication, a key focus for tech managers will be unified content management and real-time updates through API integration.
- Another trend emerging is the increased use of AI-assisted templates for creating engaging content that maintains brand consistency.
- To capitalize on these developments, lifestyle, finance, and esports industries may want to explore next-gen audio and visualization technologies, which are predicted to take center stage in the coming years.
