Anticipated Forecasts for Open-Source Online Shopping Solutions in 2016
In the rapidly evolving world of eCommerce, 2016 promises to bring a host of exciting changes. Here's a glimpse of what's in store:
Improved Customer Service
Grievances expressed on social media and customer care portals will now be addressed promptly, ensuring a more seamless shopping experience for customers.
Mobile Optimization
The year 2016 will witness a significant improvement in mobile presence for eCommerce stores. Responsive sites and enhanced user-engagement metrics are expected to make shopping on mobile devices a smoother and more enjoyable experience.
Addressing Cart Abandonment
Innovative automated methods will be employed to tackle the problem of cart abandonment, a common issue in online shopping.
WooCommerce's Mobile Stride
WooCommerce, the popular open-source e-commerce platform for WordPress, plans to enhance its mobile application. This will allow store management on the go through its free mobile app for Android and iOS.
Open Source Strategies
Open source eCommerce platforms will implement various strategies such as in-store offers, coupons, and minimum purchase values for free shipping to attract more shoppers.
Hyper-Targeted Content
Content will be tailored based on a customer's buying behaviour and location, aiming to provide a more personalised shopping experience.
Cross-Promotion Tools
Open source eCommerce platforms will offer more sophisticated tools for cross-promotion and enhancing in-store cart value.
Embracing the Mobile Future
By 2016, almost all eCommerce websites will be mobile friendly and responsive, reflecting the growing importance of mobile shopping.
Customer Feedback and Engagement
Customers will be given options to review, rate, and poll, providing valuable insights into their shopping experiences.
The Rise of Open Source
The preference for open source eCommerce sites continues to grow due to their flexibility and cost-effectiveness.
Online Shopping on the Rise
The percentage of people opting for online shopping is on the rise and is expected to soon match, if not surpass, in-store shopping.
Integration with Social Media
Open source eCommerce sites will integrate better with social media, facilitating improved customer engagement.
Content Marketing Elevation
Content marketing will take a step forward in 2016, with advertisement messages becoming helpful content, how-to guides, top 10 lists, and more.
Focus on Retaining Customers
There will be a shift towards retaining existing customers rather than solely focusing on acquiring new ones.
Personalized Marketing and Data Mining
2016 will see an increase in tracking shopping behaviour for personalised marketing, and the use of data mining to target consumers on a personal level, potentially increasing online spending.
Google's Mobile Push
Google's Panda update has encouraged webmasters to prioritise mobile optimization, further emphasising the importance of a mobile-friendly eCommerce experience.
Ultimate Importance of User Experience
Drupal 8 and Magento 2.0's revolutionary features will place user experience at the forefront, ensuring a more enjoyable shopping journey for customers.
Engaging the Millennial Generation
Social platforms like SnapChat and Instagram will become important tools for customer engagement, particularly with the Millennial generation.
These trends highlight a shift towards a more personalised, seamless, and engaging eCommerce experience for customers in 2016.
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