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APL's innovative footwear fit technology minimizes customer return rates

Partnership with True Fit Streamlines Luxury Sneaker Brand's Sizing, Reduces Fit-Related Returns by 15%

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Luxury sneaker brand reduces fit-related returns by 15% through collaboration with True Fit.
Luxury sneaker brand reduces fit-related returns by 15% through collaboration with True Fit.

APL's innovative footwear fit technology minimizes customer return rates

Taking Strides Forward: How Virtual Fitting Technology Is Revolutionizing E-Commerce

💡 Here's the scoop: More and more brands are jumping on the virtual fitting technology bandwagon, driving e-commerce performance by enhancing customer engagement, lowering return rates, and boosting sales.

🚀 Athletic Propulsion Labs (APL): In a recent move, APL teamed up with True Fit, an AI-powered fitting platform, to deliver personalized fit recommendations. This collaboration has resulted in APL witnessing a 2% increase in revenue and a 15% drop in returns [Source: Press release].

🛍️ Partnering for Success: APL's relationship with True Fit started in 2019 when they aimed to strengthen their direct-to-consumer business, helping customers buy their ideal sneakers. By offering product fit recommendations, APL hopes to improve customer loyalty and increase conversion rates [NJ Falk, Managing Partner at APL, in a statement].

🤔 A Trusted Helper: Customers often find sizing challenging in the virtual world. True Fit takes the guesswork out of the process by providing personalized fit recommendations based on demographic data, fit preferences, buying trends, and AI [Source: Press release].

👏 Leveraging Technology: Brands are embracing digital fitting technologies to match shoppers with products tailored to their needs and preferences. For example, Volumental and Under Armour have tested self-service foot scanners, using AI to measure shoppers' feet and provide shoe recommendations [Source: Similar Move, Not Specified].

🤝 Shaping the Future: ThirdLove, Victoria's Secret, Walmart, and Google are also adopting virtual fitting technology to revolutionize the shopping experience and streamline services. [Sources: 3D online fit quiz, NetVirta partnership, Zeekit acquisition, Google's virtual try-on tool]

💰 Cutting Costs and Boosting Sales: Managing returns can be costly for retailers. According to a 2022 National Retail Federation report, total returns amount to $816 billion in lost sales for U.S. retailers [Source: National Retail Federation report].

🧐 Why It Matters: Virtual fitting technology is transforming online shopping by allowing customers to interactively try on clothing and accessories virtually. This technology reduces uncertainty, lowers product return rates, and boosts customer confidence [Source: AR and VR Virtual Fitting Rooms].

👠 Innovation and Differentiation: Brands implementing these immersive technologies differentiate themselves in a competitive market and attract tech-savvy consumers, strengthening their reputation for pioneering innovation [Source: Broader Impact on E-Commerce].

💡 Enrichment: To dig deeper, notable fashion and apparel retailers utilizing virtual fitting technology include Zalando, Makip London Ltd (Unisize), Swan AI, and Flux Labs. These companies leverage AR and AI applications to create realistic virtual try-on experiences. [Source: Fashion and Apparel Retailers Using Virtual Fitting]

  1. APL, a renowned brand, has partnered with True Fit, an AI-centered fitting platform, to enhance customer engagement and boost sales by delivering personalized fit suggestions.
  2. This collaboration between APL and True Fit has been instrumental, leading to a 2% surge in revenue and a 15% reduction in returns, as reported in a press release.
  3. In 2019, APL connected with True Fit to bolster its direct-to-consumer business, aiming to help customers find their perfect sneakers by offering fit recommendations.
  4. True Fit, a trusted partner, removes the difficulty customers often encounter when sizing in the virtual world by providing personalized fit suggestions based on various data points and AI technology.
  5. Brands are increasingly turning to digital fitting technologies, such as Volumental and Under Armour's self-service foot scanners, to tailor products to shoppers' preferences and needs, using AI for accurate measurements and recommendations.
  6. Major retailers like ThirdLove, Victoria's Secret, Walmart, and Google are also adopting virtual fitting technology to revolutionize shopping experiences and streamline services.
  7. The United States retail industry has seen a staggering $816 billion lost in sales due to managing returns, according to a 2022 National Retail Federation report.
  8. Virtual fitting technology is a game-changer in online shopping, offering interactive try-on experiences that reduce uncertainty, lower product return rates, and boost customer confidence. This technology sets apart innovative brands, allowing them to attract tech-savvy consumers and strengthen their reputation for pioneering digital solutions in the fashion industry.

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