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PMG MediaHub, a joint venture of leading German newspaper and magazine publishers, offers a robust media monitoring solution for communication control. This platform, which operates from 1 AM, provides up-to-date media coverage from over 3,000 media sources, including leading newspapers, online publications, and social media channels.
One of the key features of PMG MediaHub is its media monitoring service, which allows users to track and gather media mentions across various platforms. This feature is complemented by a press review, offering a comprehensive overview of media coverage related to organisations, competitors, or industry trends.
Advanced analytics tools are also available, enabling users to understand the impact of media coverage through metrics like sentiment analysis, reach, and engagement. These tools support enhanced reputation management, competitor analysis, and strategic decision-making, offering data-driven insights to inform marketing, communications, and business strategies.
PMG MediaHub also provides quick morning briefings for decision-makers and offers a 60-day lookback at a click. Moreover, it provides full-text access to leading media, including images, infographics, and advertising values.
PMG Presse-Monitor GmbH & Co. KG is the service provider of PMG MediaHub, which extends from high-quality preparation of digital data for all distribution channels to targeted marketing in the most comprehensive up-to-date press database in the DACH region.
In addition, PMG now offers publishers tailored solutions for digital multiple use of their content. In 2021, PMG acquired the internationally successful data conversion specialist X-CAGO from the Netherlands, further enhancing its capabilities.
Over 900 publishers and content producers worldwide provide their content daily in the PMG MediaHub for legally secure secondary use. This makes PMG MediaHub one of the leading providers of digital media monitoring, press review creation, and media evaluation in the German-speaking region.
In conjunction with its robust media monitoring solution, PMG MediaHub also integrates data-and-cloud-computing technology, providing advanced analytics tools for media analysis. These tools offer insights on sentiment analysis, reach, and engagement, thus aiding in enhanced decision-making with data-driven outputs in the realm of marketing, communications, and business strategies.
Moreover, PMG MediaHub's suite of services extends to data conversion, as evidenced by its acquisition of X-CAGO, an internationally successful data conversion specialist. This move further solidifies PMG MediaHub's position as a leading provider of media monitoring, press review creation, and media evaluation in the German-speaking region.
