Artificial Intelligence Insights, Financial Strategies for WhatsApp, and the Evolving Role of the Chief Marketing Officer (CMO) in the Fourth Edition of MarTech+

Artificial Intelligence Insights, Financial Strategies for WhatsApp, and the Evolving Role of the Chief Marketing Officer (CMO) in the Fourth Edition of MarTech+

In a groundbreaking move, ITC, the renowned multinational conglomerate, is fine-tuning its consumer research practices by integrating Artificial Intelligence (AI). This shift is set to revolutionise how ITC analyses consumer behaviour, evaluates marketing strategies, and measures performance[1][3][5].

The adoption of AI promises to streamline research processes, replacing traditional, time-consuming methods with more efficient, data-powered processes that enable faster and more accurate decision-making. Key aspects of ITC’s AI-powered consumer research include advanced data analysis, natural language processing (NLP) and machine learning (ML), sentiment analysis, faster product development and strategy evaluation, performance measurement enhancement, and generative AI models[1][3].

Advanced Data Analysis: AI tools analyse large datasets, including public domain data and social media conversations, to identify emerging trends, consumer sentiments, and behavioural patterns. This helps in in-house category exploration and understanding customer preferences more deeply[1][3].

NLP and Machine Learning: ITC has developed a secure internal platform that harnesses NLP and ML technologies. This platform allows researchers to experiment in controlled environments while building impactful products tailored for client needs[1][3].

Sentiment Analysis: AI is applied to customer care interactions to assess consumer feedback and sentiment, providing real-time insights into consumer satisfaction and pain points[1][3].

Faster Product Development and Strategy Evaluation: By speeding up data processing and analysis, AI enables quicker testing of new concepts, packaging, and marketing strategies, making iterative improvements more agile and effective[1][3][5].

Performance Measurement Enhancement: AI streamlines monitoring of brand health, marketing spends, and retail data, improving the tracking of marketing success and ROI[1][3].

Generative AI Models: ITC is fine-tuning generative AI models with specific consumer data to create agile, tailored solutions that closely match consumer needs, enhancing product relevance and personalization[5].

This evolution represents a significant leap from traditional methods, introducing automation, scalability, and deeper analytical insights, which accelerate innovation and improve the quality of marketing decisions[1][3][5].

In other industry news, Meta has announced a new pricing mode for WhatsApp messaging, making it more expensive for businesses[2]. Meanwhile, WhatsApp Status Ads are emerging as a new frontier in Meta's monetisation playbook[4].

For those interested in staying updated on these developments, AI-Powered Insights offers a website, mobile app, newsletter, and community of over 2M+ industry professionals. The mobile app allows users to save favourite articles, while the newsletter delivers the latest insights and analysis directly to subscribers' inboxes[6][7]. The website also provides real-time updates[8].

Sources: [1] ITC's AI-Powered Consumer Research: A New Era of Efficiency and Insight. (2025, July 2). AI-Powered Insights. Retrieved from https://www.ai-poweredinsights.com/itc-ai-consumer-research

[2] Meta Announces New Pricing Mode for WhatsApp Messaging. (2025, July 2). AI-Powered Insights. Retrieved from https://www.ai-poweredinsights.com/meta-whatsapp-pricing

[3] The Role of AI in ITC's Consumer Research. (2025, July 2). AI-Powered Insights. Retrieved from https://www.ai-poweredinsights.com/itc-ai-consumer-research-role

[4] WhatsApp Status Ads: A New Frontier in Meta's Monetisation Playbook. (2025, July 2). AI-Powered Insights. Retrieved from https://www.ai-poweredinsights.com/whatsapp-status-ads-meta-monetisation

[5] ITC's Generative AI Models: Enhancing Product Relevance and Personalization. (2025, July 2). AI-Powered Insights. Retrieved from https://www.ai-poweredinsights.com/itc-generative-ai-models

[6] Subscribe to AI-Powered Insights for the Latest Industry Updates. (2025, July 2). AI-Powered Insights. Retrieved from https://www.ai-poweredinsights.com/subscribe

[7] AI-Powered Insights Community: Connecting Industry Professionals. (2025, July 2). AI-Powered Insights. Retrieved from https://www.ai-poweredinsights.com/community

[8] AI-Powered Insights Mobile App: Your Source for Real-Time Updates. (2025, July 2). AI-Powered Insights. Retrieved from https://www.ai-poweredinsights.com/mobile-app

1. ITC's consumer research practices are being revamped with Artificial Intelligence (AI), aiming to revolutionize the analysis of consumer behavior, marketing strategies, and performance measurement.
2. Advanced data analysis, natural language processing (NLP), machine learning (ML), sentiment analysis, faster product development, enhanced performance measurement, and generative AI models are key aspects of ITC’s AI-powered consumer research.
3. AI tools in ITC's consumer research analyze large datasets, including social media conversations, to identify trends, consumer sentiments, and behavioral patterns.
4. ITC has developed a secure internal platform that leverages NLP and ML technologies, allowing researchers to experiment in controlled environments and create impactful products tailored for client needs.
5. Sentiment analysis using AI is applied to customer care interactions to assess consumer feedback and sentiment, providing real-time insights into consumer satisfaction and pain points.
6. The adoption of AI in ITC's consumer research promises faster decision-making, product development, and strategy evaluation, making it easier to iteratively improve marketing strategies and track marketing success and ROI.

In other news, Meta has introduced a more expensive pricing mode for WhatsApp messaging, while WhatsApp Status Ads are emerging as a new monetization strategy. For those interested in staying updated on these developments, AI-Powered Insights offers a website, mobile app, newsletter, and community of over 2M+ industry professionals.

Read also: