Auto industry collaborates with ASDC for talent cultivation through partnership with Kia
In a significant move, Kia India has recently signed a Memorandum of Understanding (MoU) with the Automotive Skill Development Council (ASDC) [1][2][3][5]. This partnership aims to develop a sustainable skilling ecosystem, focusing on preparing the workforce for India's evolving automotive sector, with a strong emphasis on electric vehicle (EV) adoption and enhancing customer experience.
The collaboration will implement a structured 30-day training program, consisting of 15 days of classroom learning at ASDC-certified centers, covering automotive fundamentals, dealership operations, and Kia-specific systems. This will be followed by 15 days of hands-on practical training at authorized Kia dealerships under expert supervision [3][4][5]. Upon completion, participants will receive joint certification from Kia India and ASDC, making them eligible for direct recruitment in sales and service roles at Kia dealerships across India [3][4].
This initiative seeks to build a future-ready talent pool that supports the widespread adoption of electric vehicles and strengthens Kia’s dealer network by enhancing the technical capabilities and customer engagement skills of its workforce. Joonsu Cho, Chief Sales Officer of Kia India, emphasized that the partnership will empower Indian youth with meaningful employment while elevating the overall customer experience through skilled human capital aligned with mobility trends [1][2][3][5].
This effort aligns with India's broader mobility transformation and the Skill India Mission, reinforcing Kia’s commitment to sustainable growth and quality service across its network, which currently includes 744 customer touchpoints in 329 cities [4].
The demand for skilled professionals in the after-sales service segment, which caters to consumer experience for every automobile brand, is being propelled by changing consumer expectations and experiences. This collaboration is a response to the changing landscape in the Indian auto industry, where new propulsion technologies like EVs and CNG are gaining an increasing footprint, while conventional fossil fuel vehicles are facing several challenges [6].
Digitalization of the cockpit in modern cars is also seeing an increasing growth pace, further necessitating a skilled workforce to keep up with the technological advancements. This partnership between Kia India and ASDC is expected to significantly boost workforce readiness in electric vehicle adoption and customer experience, and is a pivotal step in shaping a future-ready ecosystem [1][2][3][5].
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