Beth McCoy discusses transforming banking loyalty programs from peripheral benefits to strategic advantages
In the dynamic and ever-evolving world of financial services, Beth McCoy stands out as a beacon of leadership. As the President of CORA Loyalty, a SaaS loyalty and incentives marketplace, and RewardsOps, a cloud-hosted commerce platform, McCoy is at the helm of companies that are shaping the future of customer engagement.
McCoy's leadership philosophy is not about having all the answers, but about setting a clear vision and building the right culture. She is hands-on when needed but also believes in giving people space to grow. This approach, described as direct, collaborative, and grounded in trust, has proven effective in navigating the industry's economic, trade, legal, and higher education uncertainties, alongside a shifting regulatory framework.
McCoy's earlier experiences, including working at Air Canada and launching loyalty startups, have taught her the importance of meeting customer needs and the challenges of improper technology integration. These lessons have been instrumental in her joining RewardOps in 2018 to deliver a reliable and grounded technology solution.
Amidst the broader landscape's uncertainty, McCoy finds optimism in the continued demand for digital transformation and the close tie between product design and delivering meaningful customer experiences. At RewardOps, loyalty still matters, especially in times of change, and customers are looking for brands that help them stay connected and feel valued.
McCoy is a strong advocate for intentional investment in people's development. She believes in mentorship, meaningful opportunities, and consistent visibility, aiming to shape future leaders in financial services, especially women. This commitment extends to creating an environment where people feel supported, heard, and empowered to take ownership.
In an article about tailoring loyalty strategies in banking to resonate with household spending patterns, McCoy emphasised the importance of understanding and adapting to customer needs. This approach, coupled with her visionary leadership, is driving the success of CORA Loyalty and RewardsOps in the fintech sector.
Despite the lack of direct personal statements or descriptions about her motivations for pursuing a leadership role in fintech, McCoy's impact on the industry is undeniable. Her work at the McCoy Family Center, which sponsors research in fintech, cryptocurrency, and related fields, further underscores her commitment to shaping the future of financial services.
[1] The McCoy Family Center for Ethics in Society: https://ethics.stanford.edu/centers-programs/mccoy-family-center-ethics-in-society/
- Beth McCoy's leadership philosophy is centered around setting a clear vision and fostering the right culture, complemented by a hands-on approach when necessary and providing room for employees to grow.
- With her experiences at Air Canada and launching loyalty startups, McCoy has learned the significance of meeting customer needs and the challenges of improper technology integration, lessons instrumental in her joining RewardsOps in 2018.
- McCoy finds optimism in the continued demand for digital transformation and the relationship between product design and delivering meaningful customer experiences, particularly in the fintech sector, where she is making a significant impact.
- Recognizing the importance of understanding and adapting to customer needs, McCoy emphasizes this approach in tailoring loyalty strategies in banking to resonate with household spending patterns.
- In addition to her work at CORA Loyalty and RewardsOps, Beth McCoy is also committed to shaping the future of financial services through her work with the McCoy Family Center, which sponsors research in fintech, cryptocurrency, and related fields.
