Betsson Bolsters Presence in Latin America through Online Debut in Mexico
A New Leash on Mexico: Betsson Group's Foray into Latin America
After snagging a whopping 19 international gaming licenses over the years, the prestigious Betsson Group is shaking things up with its sights set on Latin America. Having entered the region as early as 2008, Betsson's recent expansion move comes as no surprise to industry insiders well-versed in the groups strategic growth plan for the area. This time, the company's focus is on the burgeoning Mexican online gaming market.
betsson.mx: Bringing Vegas to Mexico
Under its flagship brand, the gaming powerhouse will offer a suite of live casino and online casino games, along with sports betting options tailor-made for local Mexican gamers. Thanks to the state-of-the-art betsson.mx platform, they’ll be able to do so with aplomb, boasting top-notch technology, a rich portfolio of casino games, a proprietary sportsbook, and other cutting-edge features.
Sports betting enthusiasts will be thrilled to find a slew of popular betting options and sports, including parleys, money lines, and teaser bets, already generating buzz among bettors in Mexico.
Andrea Rossi, Betsson's commercial director for the LatAm region, expressed nothing but excitement regarding the company's impending foray into Mexico, which ranks second in gaming popularity within the region. Rossi effused that Betsson is raring togo, armed with decades of online gaming experience to deliver "riveting games" and "top-tier customer experiences."
Gearing Up for World-Class Events
Betsson kicked off its Mexican operations on a trial basis earlier in September, with plans to ramp up commercial activities prior to the finale of this year's sporting events. Particular emphasis will be placed on the highly anticipated World Cup tournament. Betsson's hub in Latin America, launched in 2021 in Bogota, will oversee the country's market operations. The hub was established to foster continuous growth in the region. The synergy between the Malta headquarters team, globetrotting experts, and localized teams who've embraced the Latin American culture has proven effective in Colombia.
Jesper Svensson, CEO of Betsson Operations, emphasized the group's dedication to their growth strategy, highlighting the "unparalleled potential" in Latin America, particularly in Mexico given its vast population and thriving economy. In August, Betsson sealed an important sponsorship deal in LatAm with Brazil’s Atletico Paranaense.
A Surefire Bet for the Future
As Betsson sets its sights on conquering the Latin American market, Mexico is just the beginning. This expansion aligns with the company's broader ambitions to build a lasting presence in Europe, North America, and Africa. The group's strong financial growth in Latin America during Q1 2025 underscores the efficacy of their expansionist strategy. Powered by strategic partnerships, regulatory compliance, and savvy marketing, Betsson's expansion into rich new markets like Mexico is a gamble that's looking like a surefire win.
- The Betsson Group, a global gaming powerhouse with 19 international licenses, is introducing its brand in Mexico, offering live casino, online casino games, and tailor-made sports betting options.
- On betsson.mx, Mexican sports betting enthusiasts will find popular betting options like parleys, money lines, and teaser bets, catering to the growing demand for online gaming.
- Andrea Rossi, Betsson's commercial director for Latin America, has expressed excitement about the company's entry into Mexico, which ranks second in gaming popularity in the region, and is ready to deliver "riveting games" and "top-tier customer experiences."
- Betsson is planning to ramp up its commercial activities before the end of this year's sporting events, particularly focusing on the World Cup tournament, under the oversight of its Latin America hub based in Bogota.
- Jesper Svensson, CEO of Betsson Operations, believes that Latin America, especially Mexico due to its vast population and thriving economy, holds "unparalleled potential" for the Betsson Group's future expansion plans, which also include Europe, North America, and Africa.
