China Adopts DRM for Enhanced Radio Services and Vehicle Propaganda
China, with its expansive and intricate media landscape, boasts a robust radio sector. The nation has adopted the Digital Radio Mondiale (DRM) standard, aiming to enhance radio services and control information access in vehicles.
China's adoption of DRM on July 29, 2023, is a significant step in its digital broadcasting journey. The country plans to upgrade 600 transmission sites, reducing low power transmitters and introducing multimedia offerings and single frequency networks (SFNs).
DRM's capabilities in shortwave and mediumwave bands, lack of licensing fees, and emergency warning functionality made it the preferred choice. China National Radio, broadcasting nearly 200 hours daily via satellite, will benefit from DRM's enhanced audio quality and expanded coverage.
In a unique move, China mandates DRM AM in new cars, ensuring drivers receive state radio and television propaganda content. This practice is a first in controlling media and information access for drivers in a vast and complex media environment like China's.
China's digital upgrade of its radio infrastructure, with the adoption of DRM, aims to improve AM radio quality, provide emergency broadcasting, and build a comprehensive domestic coverage network. This move not only enhances radio services but also serves as a tool for state propaganda and information control in vehicles.
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