Compact camera from Fujifilm outperforms mirrorless competitors, as the X100VI falters and disappears from sales rankings
In a surprising turn of events, the Fujifilm X100VI, a popular compact camera, has dropped out of the top 10 best-selling digital cameras in Japan in July 2025. This drop is not due to a decline in consumer interest or product quality but primarily due to stock shortages caused by global supply chain disruptions.
According to Map Camera, a leading Tokyo retailer, compact cameras such as the Fujifilm X-Half (X-HF1) dominated the July sales ranking, while the X100VI disappeared from the top sellers despite its strong performance in previous months. The supply constraints led to limited availability, a similar situation faced by other in-demand Fujifilm models like the X-Half, where pre-orders exceeded shipments.
The X-Half (or X-HF1) is now in contention for the compact camera crown, following the X100VI’s absence from July’s top ten. Fujifilm takes four out of the ten spots in the top-selling digital cameras in Japan in July 2025, suggesting a strong market presence for the brand.
Interestingly, the Kodak $100 Pixpro C1 is the most popular compact camera in Japan in July 2025, despite Kodak not having any models in MapCamera's top ten. Kodak, despite claiming over 21% market share in the compact category in Japan during the first half of 2025, does not have any models in MapCamera's top ten best-selling digital cameras. This absence could indicate a gap between high-volume sales and enthusiast-level popularity for the brand.
The photography market continues to evolve, with compact cameras showing fluctuations in sales rankings. The X100VI's sudden absence in July's top ten could indicate a potential rebound in next month's ranking, once supply issues are resolved.
References: 1. Map Camera July 2025 Sales Ranking 2. Yodobashi Camera May 2025 Sales Ranking
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