Cyber Threats Loom Large at Global Sporting Events
Global sporting events like the Super Bowl, World Cup, or Olympic Games have become prime targets for cybercriminals. The rise of digital engagement has led to a surge in digital threats, with fans' personal data and privacy at risk.
Cybercriminals exploit these events to carry out fraudulent activities, taking advantage of the high levels of digital interaction. Modern stadiums have evolved into complex digital ecosystems, with connected systems for ticket scans, biometric entry, concessions, and in-seat ordering. This concentration of data demands careful handling to ensure fan privacy and personalization.
To combat these threats, using official channels and enabling multi-factor authentication are crucial. Sofi Stadium, in collaboration with modern stadiums, provides secure and trusted digital core systems. Venmo, partnering with Penn State quarterback Drew Allar and PayPal, has launched Venmo Hall, a new fan experience platform enhancing digital engagement during games and events at several Big Ten universities.
The measure of success for digital fan experiences is trust. Fans expect seamless connectivity, mobile payments, and live-stream replays with no lag. Orchestrating technology to make the fan experience effortless is the challenge, with an infrastructure that's invisible when working well but powerful enough to make game day feel magical. However, fans face threats such as phishing, credential theft, fake tickets, and malicious QR codes, which are more effective in high-energy, time-sensitive environments.
The modern game experience extends beyond the field, with tickets on phones, biometric scanners for entry, and digital interactions for ordering food, drinks, and streaming replays. As digital fan experiences become more prevalent, so do the threats. Stadiums and leagues must prioritize digital security and fan trust to ensure a safe and enjoyable experience for all.
