Dallas Cowboys upgrade AT&T Stadium with LG's MAGNIT Micro LED Screens
In an exciting development, LG's U.S. Home Entertainment Division has partnered with the Dallas Cowboys to provide digital advertising throughout AT&T Stadium for all preseason and regular season games, as well as other Cowboys-sponsored events. This partnership extends beyond the football field, with LG Business Solutions USA now the Official Display Partner of the Dallas Cowboys.
The collaboration is evident throughout the stadium, with seven LG MAGNIT Micro LED walls installed in the newly renovated Bank of America Founders Club. These cutting-edge displays offer exceptional image quality, durability under heavy usage, multi-viewing capabilities, and advanced smart features, all tailored to enhance the spectator experience in large sports venues.
The Founders Club also boasts two 6x6-foot 0.9mm LG MAGNIT displays, showcasing a variety of content, including in-house highlight reels, "sizzle" videos, live event feeds, and local broadcast coverage. Meanwhile, LG OLED TVs are placed in AT&T Stadium premium suites, providing an immersive viewing experience for VIP guests.
The LG technology used at AT&T Stadium aims to enhance both the in-stadium and at-home viewing experience. The Micro LED technology's black coating technology and direct bonding method deliver a stunning black expression, making it ideal for displaying content that requires deep black colour and true-to-life images.
The stadium refresh and renovation is in preparation for the 2026 FIFA World Cup. LG's technology alliance with the NFL team extends beyond LG Business Solutions USA, involving the U.S. Home Entertainment Division.
The marketing collaboration includes presenting sponsorship of "The Break," the Dallas Cowboys' most watched video podcast, and in-stadium and broadcast digital marketing initiatives. It also encompasses more than just the Dallas Cowboys' games, including concerts, rodeos, and motorsports shows.
Moreover, LG Business Solutions USA has completed the first installation of its LG MAGNIT Micro LED displays at the AT&T Stadium in Arlington, TX. The Star, the Cowboys' training facility and corporate headquarters in Frisco, TX, also has displays provided by LG Business Solutions USA. Over 600 LG 4K commercial displays are featured in the stadium's suites.
The Founders Club features one 16x8-foot, two 12x8-foot, and two 4x4-foot 1.2mm LG MAGNIT displays, further solidifying LG Business Solutions USA as the preferred provider of displays at AT&T Stadium. The LG OLED TVs used in the marketing collaboration are award-winning, ensuring a top-tier viewing experience for all.
This partnership between LG and the Dallas Cowboys promises to revolutionise the fan experience at AT&T Stadium, offering crystal-clear images, vibrant colours, and advanced smart features that will undoubtedly make every event a memorable one.
- The collaboration between LG and the Dallas Cowboys extends beyond football games, featuring digital advertising for all preseason and regular season events held at AT&T Stadium.
- LG Business Solutions USA is the Official Display Partner of the Dallas Cowboys, with multiple LG MAGNIT Micro LED displays installed in AT&T Stadium and The Star, the Cowboys' training facility.
- When it comes to immersive viewing experiences, LG OLED TVs are placed in AT&T Stadium premium suites, while the Founders Club boasts a variety of LG MAGNIT displays showing content tailored for large sports venues.
- The partnership between LG and the Dallas Cowboys includes sponsorship of "The Break," the Cowboys' most popular video podcast, as well as in-stadium and broadcast digital marketing initiatives extending to concerts, rodeos, motorsports shows, and more.
- The LG technology used at AT&T Stadium aims to revolutionize the fan experience, offering crystal-clear images, vibrant colors, and advanced smart features for an unforgettable event experience.
