Decline in UK Mobile Phone Calls - Reported by Ofcom
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In the year 2011, the telecommunications landscape in the United Kingdom underwent significant changes, according to Ofcom's annual Communications Market report. The report tracks the communications habits of UK residents and their impact on the industry.
One of the most notable trends was the preference of UK residents for human interaction over automated services, with 88% of people expressing a preference for communicating with a real person. This shift was reflected in the declining volume of both mobile and fixed-line phone calls.
Despite the decrease in voice communications, the total revenue from mobile and fixed-line data services continued to grow. Mobile data services revenue rose 5.5% to £4.6 billion, while fixed-line broadband revenues increased by 6.8% to £3.4 billion. However, these increases have yet to fully compensate for the decline in voice revenues, which dropped 5% to £8.9 billion.
The rise in data revenue was largely driven by the increased use of text messaging. UK residents now send an average of 200 text messages per month, marking a 17% increase from 2010. Text messaging has become the primary medium of communication in the UK, with 58% of adults texting friends or family at least once a day.
Another significant development in 2011 was the widespread adoption of smartphones. Smartphone ownership among UK adults reached 39% in the first quarter of 2011, up from 27% in the previous year. This surge in smartphone usage contributed to the growth in mobile data services, as users increasingly turned to their devices for internet access, email, and social media.
Broadband penetration in UK households also reached 76% in 2011, indicating a growing reliance on high-speed internet connections for a variety of activities. The total revenue from mobile and fixed-line data services combined reached £8 billion, reflecting the increasing importance of data services in the telecommunications industry.
Despite these positive developments, the overall telecommunications revenues fell by 1.9% to £39.7 billion in 2011. This decline was largely due to the decrease in voice revenues, which have yet to be fully offset by the growth in data revenues.
In conclusion, 2011 marked a significant shift in the UK telecommunications industry, with a move towards data services and text messaging, and a growing preference for human interaction over automated services. As the industry continues to evolve, it will be interesting to see how these trends develop in the future.
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