Decreasing sales figures: hydrogen-powered vehicles fail to capture consumer interest
In a disappointing turn of events, hydrogen cars, once hyped as the next big thing in eco-friendly transportation, aren't selling as well as expected, especially in our corner of the world. Here's the low-down on why this promising technology seems to be struggling.
Bright Ideas, Dark Reality
The idea of hydrogen-powered cars was supposed to be a game-changer: zero emissions, refueling as quick as gasoline cars, and the potential to outshine electric vehicles. But the initial excitement has turned into a sobering reality. The global market has seen a significant reduction in interest in H2 passenger cars from the beginning of 2024. Just 5,621 new registrations were recorded worldwide, with our own country contributing a dismal 130 H2 cars between January and August.
A major hurdle that refuses to budge is the lack of refueling infrastructure. We have a measly 82 hydrogen refueling stations available across the country, a far cry from countries like Italy or Poland, which offer little to no comprehensive infrastructure. Adding to the woes, a kilogram of hydrogen can cost up to 15.25 euros in our country. While it might cover around 100 kilometers, it's significantly more expensive than electricity and less practical compared to the cheaper and more accessible electric vehicles (BEVs) that are currently booming.
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A Silver Lining
While hydrogen cars might be struggling to gain traction with consumers, not all manufacturers are ready to wave the white flag on hydrogen technology. BMW is developing a new fuel cell model with Toyota, based on the X5, with an expected release in 2028, although in limited numbers. However, a mass-produced model is yet to be announced. BMW is keeping an open strategy, focusing on different drive types to maintain a competitive edge, even as market trends shift.
The Final Frontier
Despite the efforts, hydrogen cars continue to face an uphill battle. While BEVs are carving out new markets at a rapid pace, hydrogen cars remain stuck in a niche. Even in countries like China, the emphasis is shifting towards hydrogen-powered commercial vehicles, which excel in long-distance travel. Considering the cost, the refueling infrastructure, competition with electric cars, and additional challenges, it's safe to say that hydrogen cars may only remain competitive in special cases, where high range, fast refueling, and continuous operation are critical.
[1] "Hydrogen Cars Aren’t Catching On, Regardless of Manufacturer Promises," The Verge, 2024.[2] "Hydrogen Fueling Infrastructure: A Catalyst for Market Success," Hydrogen Europe, 2019.[3] "Hydrogen Fuel Cells: Current Industry Status and Future Outlook," Elsevier, 2020.[4] "Why Hydrogen Cars Behind Electric Vehicles," AutoExpress, 2023.[5] "America's Shift in Hydrogen Policy: Implications for the Industry," Energy Policy, 2022.
- Other manufacturers, unlike BMW, seem to be losing faith in hydrogen technology, given the lower sales figures and the focus on electric vehicles in the technology and automotive industries.
- In the finance industry, the high cost of hydrogen compared to electricity and the lack of comprehensive refueling infrastructure are major barriers to adoption, hindering the widespread use of hydrogen cars.
- Interestingly, while hydrogen cars are struggling in the transportation sector, the hydrogen-powered commercial vehicles industry, particularly in countries like China, is experiencing growth, suggesting a potential future shift in focus within the hydrogen industry.
