Digital Billboards Debut on Ithaca's Roadways, Courtesy of Daktronics
**Digital Billboard Debuts in Ithaca, NY, Bringing Modern Advertising to the Community**
A digital billboard, the first of its kind in the area, has made its debut in Ithaca, NY. Strategically positioned at a high-traffic intersection outside the city, the billboard is a collaboration between Daktronics and Park Outdoor.
The billboard, boasting full-color LED technology, delivers more than 15,800 daily impressions, making it an attractive platform for advertisers. Among those advertising on the billboard are a barbecue restaurant, two dispensaries, NYSEG, a local roofer, and more.
Joni Schmeichel, Daktronics OOH strategist, stated that the billboard project serves both business and community needs. The billboard replaces three static structures, reducing visual clutter and providing a more dynamic advertising experience.
Digital billboards in high-traffic areas, such as the one in Ithaca, offer numerous benefits. They provide high visibility and impact, ensuring that messages are impossible to ignore by both drivers and pedestrians. This enhances audience engagement significantly.
Moreover, digital billboards allow advertisers to tailor messages to specific audiences at particular locations, improving relevance and effectiveness. They also offer continuous and repetitive exposure, reinforcing brand awareness and recall through repeated exposure.
Compared to traditional media with recurring costs, digital billboards represent a long-term investment as they can remain in place for months or years without physical replacement, reducing ongoing costs.
In addition, trends in interactivity and mobility are emerging, with some digital billboards being mobile, capable of moving through neighbourhoods and events to reach different high-traffic zones dynamically. Modern digital signage also increasingly uses data-driven content to tailor ads based on customer behaviour and integrates social media feeds, improving engagement by connecting online and physical advertising efforts.
Effective placement of digital billboards considers traffic volume, visibility lines, demographics, and competition to maximise impact. High pedestrian and vehicle traffic areas like bus stops or busy intersections are ideal.
In Ithaca, a community with dense pedestrian and vehicle traffic around its commercial and campus areas, installing digital billboards leverages these benefits by maximising visibility to both local residents and visitors. It allows for rapid updating of messages targeting university students, tourists, and commuters.
The billboard also enhances brand engagement for local businesses by repeated exposure throughout daily commuter patterns. Park Outdoor reserves space for public service announcements and community messaging on the billboard, ensuring that the needs of the community are met.
Moreover, the billboard is double-sided, increasing its visibility and potential impact. The company managing the billboard can update content instantly for advertisers, providing them with the ability to promote timely messages.
The billboard was carefully placed to accommodate a future pedestrian bridge project, demonstrating Park Outdoor's commitment to the community and its development. The billboard project is an example of how digital out-of-home advertising can serve community needs while providing businesses with an effective advertising platform.
- The newly installed digital signage in Ithaca, NY, offers business opportunities with features like full-color LED technology, providing high visibility and impact for advertisers.
- The benefits of digital billboards, such as the one in Ithaca, include tailoring messages to specific audiences, offering continuous exposure, and reducing ongoing costs compared to traditional media with recurring costs.
- With trends in mobility and data-driven content, modern digital signage can dynamically move through neighborhoods and tailor ads based on customer behavior, connecting online and physical advertising efforts.
