Dubai-based Grubtech obtains $15 million to enhance and digitize the operational procedures for eateries
Grubtech Secures $15 Million in Series B Funding
Grubtech, a Dubai-based SaaS startup, has announced a significant funding round of $15 million in its Series B and Series A extension rounds. This latest investment marks a new milestone for the company as it continues to grow and expand its presence in the Food and Beverage (F&B) and quick commerce sectors.
The funding round was led by the venture arm of Jahez, the Saudi food delivery company, and joined by existing investors; New York-based Addition, and Saudi and UAE-based Hambro Perks Oryx Fund. This investment follows Grubtech's previous funding of approximately $19 million across its seed, pre-Series A, and Series A rounds.
Grubtech offers a unified restaurant operations and management platform that integrates with various systems, including food delivery aggregators, direct ordering platforms, self-ordering kiosks, logistics providers, and Point of Sale (POS) systems. It also provides four add-ons to help F&B operators manage their kitchens and pickup areas, and gain actionable insights into different aspects of the restaurant.
Grubtech's solutions can help operators 'easily double' sales per square meter, improve the speed of service by 25 percent, and reduce operating expenses and waste. Moreover, the platform allows restaurant owners to update their menus and pricing across different platforms from its dashboard.
In addition to restaurants, grocery and pharmacy chains also use Grubtech's products. With this funding, Grubtech plans to expand its international presence by setting up offices in Saudi Arabia, Europe, and the United Kingdom. Currently, Grubtech is used by over 700 global brands and restaurant chains in 18 markets.
Mohamed Al Fayed, the co-founder and CEO of Grubtech, stated that the online F&B and quick commerce sales continue to grow rapidly. He expressed his excitement about the potential for further growth and innovation with this latest investment. Abdulaziz Alhouti, Grubtech's Chief Investment Officer, echoed this sentiment, expressing excitement about backing the team as they continue to innovate with new products and push into new geographies.
Saudi's Blink and Taker are some of the other notable players in the same space as Grubtech. As the demand for seamless digital solutions in the F&B industry continues to grow, it will be interesting to see how Grubtech and its competitors navigate this rapidly evolving landscape.
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