Egyptian food delivery service Elmenus replaces its founder with Walid El-Saadany, previously of a rival company, as the new CEO
Elmenus, a Cairo-based food delivery platform, has appointed Walid El-Saadany as its new CEO, replacing founder Amir Allam. El-Saadany brings extensive experience in Egypt's food delivery sector, having previously led Otlob through major acquisitions and rebranding phases.
Under El-Saadany's leadership, Elmenus plans a significant expansion beyond Egypt’s major cities, aiming to grow nationwide by targeting 4,000 new restaurants. The company is also investing heavily in artificial intelligence (AI) integration to enhance ordering and delivery efficiency.
Empowering Communities and Supporting Small Businesses
Elmenus' mission remains focused on empowering Egyptian talent, supporting small businesses, and leading Egypt's digital transformation. To this end, the company plans to boost investment in local talent through mentorships, rider support, and technology programs. This initiative aims to empower communities and restaurant partners, fostering a more sustainable ecosystem for Egypt's food industry.
Investing in Digital Infrastructure
In addition to talent development, Elmenus is also investing in digital infrastructure to improve the customer experience and strengthen restaurant partnerships. This investment will help to create a more connected and inclusive food ecosystem across the country.
Funding for Growth and Innovation
Elmenus' $30 million funding from investors including Fawry, Luxor Capital, Global Ventures, Algebra Ventures, and former Just Eat CEO David Buttress will support this growth and innovation phase. The company aims for sustainable and scalable operations, positioning itself for long-term success in Egypt's food delivery market.
A Journey from Humble Beginnings
Amir Allam, while stepping down as CEO, remains on the board to contribute strategically during this new growth era. Allam described the company's journey as one that started with a small investment, a laptop, and two teammates. Elmenus began as a food discovery site in 2011 and has since become a key player in Egypt's food delivery space.
Competitive Landscape
It's worth noting that Walid El-Saadany previously led Otlob, Elmenus' main competitor. With El-Saadany at the helm, Elmenus is poised to challenge the status quo in Egypt's food delivery market and create a more competitive landscape.
In summary, Elmenus under Walid El-Saadany aims to move beyond concentrated urban markets, scale operations nationwide, deepen digital capabilities with AI, and foster a broader, more sustainable ecosystem for Egypt's food industry.
The finance secured from investors will facilitate Elmenus' growth and innovation efforts, as the company sets its sights on nationwide expansion, technology integration, and talent development. With Walid El-Saadany's leadership experience, Elmenus is positioned to create a more competitive landscape in Egypt's food delivery sector, focusing on empowering communities and supporting small businesses.
