Electric vehicle manufacturer BYD surpasses 13 million units in the production of New Energy Vehicles (NEVs)
In the bustling world of automotive manufacturing, BYD's luxury sub-brand, Yangwang, is making waves in the ultra-luxury market. Officially launched on January 5, 2023, Yangwang is positioned as the most premium brand within BYD's portfolio, aiming to compete with renowned luxury carmakers such as Bentley, Porsche, and Ferrari.
**Key Models of Yangwang**
Yangwang's lineup includes the U8 SUV, the U9 EV Supercar, and the U7 Sedan. The U8, priced at approximately 151,750 USD, is a full-size extended-range electric vehicle (EREV) SUV known for its unique ability to float on water. The U9, launched on February 25, 2024, is a powerful electric supercar with a distinctive 'jumping' design feature, priced at around 234,100 USD. The U7, a high-end electric sedan, entered the market on March 27, 2025, with a price range of 87,520 to 98,660 USD.
**Production and Sales of the U7 Sedan**
As of now, specific production and sales figures for the U7 sedan are not available. However, the U7 is part of Yangwang's strategy to expand its luxury lineup, focusing on high-end, exclusive models that compete with premium brands globally.
**Future Plans for Yangwang**
Yangwang is set to expand its horizons, with plans to enter the European market in 2026. This move follows the anticipated launch of BYD's other luxury brand, Denza, expected in early 2026. The expansion into Europe is part of Yangwang's broader strategy to become a global luxury car brand, aiming to challenge established luxury brands like Porsche and Bentley.
**Growth and Expansion**
Yangwang's growth is closely tied to BYD's broader strategy of expanding into the luxury market. Founded in February 1995 with around 20 employees, BYD originally focused on the battery business before officially entering the automotive industry in 2003. Since then, BYD has seen significant growth, with its 1 millionth New Energy Vehicle (NEV) rolling off the production line on May 19, 2021. As of the end of 2024, BYD has a total workforce of 968,872.
The future success of Yangwang will depend on its ability to penetrate luxury markets effectively and differentiate its products from existing high-end brands. With its premium offerings and established presence in the electric vehicle sector, Yangwang is well-positioned to make its mark in the global luxury car market.
- In the competitive automotive industry, BYD's luxury sub-brand, Yangwang, is striving to outshine renowned luxury carmakers such as Bentley, Porsche, and Ferrari.
- The U8 SUV, priced at approximately 151,750 USD, is one of the key models of Yangwang, known for its unique ability to float on water.
- Slated to launch on February 25, 2024, the U9 EV Supercar is a powerful electric vehicle from Yangwang, boasting a distinctive 'jumping' design feature.
- As part of Yangwang's strategy to expand its luxury lineup, the U7 Sedan, priced between 87,520 to 98,660 USD, was launched on March 27, 2025.
- The growth of Yangwang is closely linked to its parent company, BYD, which has expanded from a battery business to the automotive industry.
- With the launch of the U7 Sedan and the anticipated launch of another BYD luxury brand, Denza, in early 2026, Yangwang is setting its sights on the European market.
- By 2026, Yangwang aims to challenge established luxury brands like Porsche and Bentley, becoming a global luxury car brand.
- The success of Yangwang will hinge on its ability to differentiate its products and effectively penetrate luxury markets, leveraging its premium offerings and position in the electric vehicle sector.
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