Emphasizing Aristocrat: Crafting bespoke content and pioneering innovative technology for Class II gaming devices.
Go Big or Go Bingo: Aristocrat's Class II Gaming Domination Following VGT Acquisition
Step aside, Vegas – it's time for the Class II gaming scene to take center stage, thanks to Australian powerhouse Aristocrat Gaming. After snatching up Video Gaming Technologies (VGT) in 2014 for a cool $1.3 billion, Aristocrat has been on a roll, transforming Class II gaming and the Tribal space.
James Starr, president of VGT under Aristocrat Gaming, has been the mastermind behind this revolution, focusing on creating custom content specifically for Class II Tribal customers. You heard it right, pal – these aren't your grandma's bingo games anymore.
"We're all about keeping the Class II industry strong for the future," said Starr, who's been dropping hit after hit, like Hot Red Ruby Takes in Riches, The Hunt for Neptune's Gold, and The Hunt for the Polaris Diamonds, to name a few. He's taken classic VGT brands and characters and given them a fresh, exciting makeover with new games, mechanics, and features on premium hardware.
Aristocrat Gaming's arsenal of Class II gaming prowess will be on full display at the 2025 Indian Gaming Tradeshow & Convention in San Diego, March 31 - April 3. Buff up on the hype with buffalo-tastic titles like Buffalo Quad Power, Buffalo Ultimate Stampede, Chief Platinum, and more.
Since VGT merged with Aristocrat Gaming, the emphasis on Class II research and development has skyrocketed, making Class III product introductions a thing of the past.
"It took time, investment, and some serious elbow grease to elevate Class II platforms, hardware, software, and content to match Class III," Starr explained. But with Aristocrat's deep-pocketed dedication and resourceful time investment, Class II has risen like a phoenix from the ashes, shaking off its old reputation for underperformance.
The improved stability of the Class II platform has significantly reduced downtime and boosted profitability, giving Aristocrat Gaming the freedom to make choices – a clear indication that Class II gaming has come a long way since the 1988 Indian Gaming Regulatory Act.
Custom content for Class II Tribal customers has been made possible due to Aristocrat's relentless focus on breathing new life into platforms, hardware, and software. While some of the performance gap previously existed, Aristocrat's been kicking it up a notch with their latest video Class II product releases, which are now performing on par with or outperforming Class III products.
The remarkable progress in Class II technology has piqued the interest of Tribal customers, fueling the growth of Class II business even in jurisdictions where Class III products are available. These customers, who are also the primary regulators of Class II gaming, understand the importance of maintaining their businesses and sovereignty through Class II products.
With their strong commitment to investing in and developing the best Class II products, Aristocrat plans to continuously grow their Class II portfolio and meet the needs of Tribal customers. In short, if you're in the Class II gaming game, Aristocrat's got you covered.
- Aristocrat Gaming's focus on Class II gaming and the Tribal space is set to continue, with the company's 2025 Indian Gaming Tradeshow & Convention display expected to showcase their latest Class II games.
- By 2025, Aristocrat's Class II games like Buffalo Quad Power and Chief Platinum will likely be performing on par with or outperforming Class III products, thanks to their investment in technology and innovation.
- The growth of Class II business is fueled by the piqued interest of Tribal customers due to advances in Class II technology, even in jurisdictions where Class III products are available.
- With their relentless focus on custom content, platforms, hardware, and software, Aristocrat Gaming's Class II gaming business will continue to grow and meet the needs of Tribal customers.
