Enhancing Global Payment User Experiences via Mastercard Collection and the Debut of World Legend Mastercard
Mastercard Introduces World Legend Mastercard and The Mastercard Collection
Mastercard has unveiled a new suite of dining, entertainment, and travel benefits called The Mastercard Collection. This global offering, designed for experience-driven consumers, especially high-net-worth individuals, includes the World Legend Mastercard, Mastercard's most prestigious consumer card to date.
The World Legend Mastercard caters to individuals who value exceptional and exclusive experiences. With this card, cardholders and their families can access priority reservations at Michelin-starred restaurants, presale concert tickets, fast-track airport security lines, and curated experiences worldwide such as front-row seats at West End shows.
This move reflects a major industry shift as consumers increasingly prioritize personal experiences and meaningful connections over material goods. Mastercard's research shows that 75% of consumers now value time spent with loved ones and on passions, with premium cardholders spending twice the average on experiences like travel and dining.
The World Legend Mastercard targets these high spenders by offering frictionless, curated access to luxury experiences, turning routine transactions into memorable moments that drive brand loyalty and affinity.
The Mastercard Collection scales this approach across tiers (World, World Elite, and World Legend), allowing issuers to differentiate their products with premium benefits that complement their own rewards programs. Cardholders can browse and book experiences conveniently via priceless.com/themastercardcollection or their banking apps, enhancing accessibility and seamless integration.
Bunita Sawhney, chief consumer product officer at Mastercard, stated that "time well-spent with people who matter most is truly priceless." The Mastercard Collection aims to grant cardholders and their families access to memory-making experiences wherever they go.
This shift towards experiences holds true for all demographics, but is especially prominent among the top 30% of earners, who spend more than twice the average cardholder on experiences like travel and dining. Mastercard's new suite aims to capture the attention and build long-term relationships with this audience, which is key for financial institutions.
In addition to dining and travel benefits, entertainment benefits include ticket access for in-demand music events and sporting events, as well as access to tickets through Mastercard's international partnership with Live Nation. Coming soon to select international airports, Mastercard-exclusive dining spaces will redefine the pre-flight experience.
Mastercard is continuing to expand its benefit offerings available through The Mastercard Collection, meeting consumers where they are, and delivering what matters most to them. This move positions Mastercard as a leader in the $2.5 trillion experiential spending market, catering to consumers seeking connection, exclusivity, and elevated moments across dining, entertainment, and travel.
Technology is integrated into the World Legend Mastercard, allowing cardholders to conveniently browse and book experiences via their banking apps or priceless.com/themastercardcollection. The exclusive entertainment benefits, such as presale concert tickets and access to in-demand music events, showcase how technology enhances the overall user experience.
