ESA Gaming Extends Presence in Africa via Collaboration with Betika
ESA Gaming and Betika Partnership Enhances African Gaming Experience
In a move to elevate the gaming experience for its audience, ESA Gaming and Betika have joined forces, strengthening ESA Gaming's presence in the African market [1][3]. This strategic partnership is significantly expanding Betika’s gaming offerings, providing access to some of ESA Gaming's top-performing titles like Pirate Mine, Goal Mine, and Candy Drops [1][3].
Betika, a leading betting platform in Africa since 2016, offers a diverse range of services including Sportsbook, Casino, and Virtual games [2]. The collaboration with ESA Gaming is a significant step in expanding its offerings, appealing to a broader audience seeking engaging casino experiences beyond traditional sports betting.
ESA Gaming, known for its EasySwipe™ game portfolio, is partnering with Betika to integrate this innovative suite into Betika's platform [4]. The EasySwipe™ game suite, designed for online betting platforms, includes titles like Goal Mine, Pirate Mine, 12 Deadly Spins, Candy Drops, Rocket Racers, and Big Fish Bonanza [5]. As of the partnership, 18 EasySwipe™ game titles are available on Betika's platform, with more to come [4].
Peter Stagles, Head of Gaming at Betika, is enthusiastic about the introduction of dynamic and non-traditional games through this partnership [1]. Thomas Smallwood, Head of Marketing at ESA Gaming, expressed excitement about partnering with Betika, stating that the EasySwipe™ game portfolio promises an unparalleled gaming experience for African players [6]. The partnership aims to provide a more engaging and diverse gaming experience for African players, catering to their preferences with a collection of mobile-first, ultra-lightweight titles [7].
This collaboration reflects ESA Gaming’s strategy to grow its footprint in Africa by supplying high-quality games to a leading regional operator like Betika [3]. The deal is expected to further strengthen Betika's market position, supporting its mission to offer a more comprehensive entertainment product to its customers [1][3].
[1] ESA Gaming signs deal with Betika to expand African footprint
[2] Betika: Leading Betting Platform in Africa
[3] ESA Gaming partners with Kiron Interactive to expand African footprint
[4] ESA Gaming and Betika Partner to Enhance African Gaming Experience
[5] EasySwipe™ Game Suite
[6] Interview: Thomas Smallwood on ESA Gaming's growth strategy in Africa
[7] ESA Gaming and Betika Partner to Bring Innovative Gaming Solutions to Africa
The partnership between ESA Gaming and Betika is expected to bolster the finance and business aspect of the sportsbook industry in Africa, as the collaboration aims to provide a more comprehensive entertainment product to customers. The integration of ESA Gaming's EasySwipe™ game suite into Betika's platform introduces a diverse range of engaging, mobile-first, and ultra-lightweight titles such as Pirate Mine, Goal Mine, and Candy Drops. This strategic move is a significant step in expanding Betika's gaming offerings, converging technology and gadgets to attract a broader audience and capture a larger market share in the African gaming industry.
