Event App Unveiled by EAG for Enhanced Show Experience and Optimal Exhibitor Return Investment
Ready for the lowdown on the upcoming EAG Expo, SIE Expo, and London Casino & Gaming Show? Let's dive in!
Exciting times are ahead as the event organizers have revamped the attendee experience and boosted exhibitor ROI with the development of a snazzy event-specific mobile app. The app, crafted by experienced events app specialists Sitka, is expected to hit the scene in September. With over 420,000+ visitors already keen on their apps, this digital event companion is set to redefine how folks approach these exhibitions.
Attendees can expect a treasure trove of useful info, including exhibitor and product directories, personalized events schedules, dynamic updates, and an interactive show floor plan. Gone are the days of scouring the exhibition floor or guessing which booths to visit.
From an exhibitor standpoint, the app offers a nifty set of features – scheduling appointments with visitors, securing elevated branding, generating traffic, and densifying visitor engagement. It's like having a dream team working hard to maximize your presence at the event.
The cherry on top: the app will go live four months prior to the exhibitions, allowing exhibitors and attendees to get a head start on making connections and generating excitement.
Phil Gibbs, responsible for Exhibition Support at EAG, took the app out for a test drive at the recent Food and Drink Show and vouches for its user-friendly interface and impressive capabilities. He believes the app will seamlessly integrate with the event's website and registration systems, serving as a powerful marketing tool for exhibitors and a must-have digital companion for visitors.
EAG Show Director Nicola Lazenby, with 29 years of experience in the events sector, is equally enthused. She shares that feedback from exhibitors following the 2025 shows highlighted the need for a show app, which they've since researched extensively and identified Sitka as an excellent tech partner. Nicola is convinced that the app represents a potent all-in-one engagement platform, maximizing the commercial potential of participating in these shows, which is considered the UK's leading b2b expo for the out-of-home entertainment industry.
Last year, the 2025 edition of EAG Expo experienced a third consecutive year of growth, with a 23% year-on-year increase in unique visitors – up to 4,306. Visitation exceeded 6,000, marking a 42% uplift compared to the previous year.
The rise in attendee numbers cements the event's status as a must-attend for industry insiders. With the addition of the new mobile app, the EAG Expo promises to deliver an even more engaging and streamlined experience for all – exhibitors, attendees, and sponsors alike. Get ready to be truly amazed!
Potential Features of a Mobile App for Trade Shows:- Event Schedules: Access to detailed schedules, including keynotes, workshops, and exhibition hours.- Exhibitor Maps: Interactive maps to help attendees navigate the exhibition floor and find specific booths.- Networking Tools: Features for connecting with other attendees, such as messaging or meetup scheduling.- Product and Service Information: Detailed profiles of exhibitors, including product demos, brochures, and contact information.- Push Notifications: Real-time updates on special announcements, events, or last-minute changes.- Ticketing and Registration: Integration for easy ticket purchase and registration.- Social Sharing: Tools to share experiences and photos on social media platforms.
At these upcoming events – EAG Expo, SIE Expo, and London Casino & Gaming Show – attendees can utilize a revolutionary mobile app, designed by Sitka, to navigate seamlessly. This tech-friendly tool will provide access to exhibitor directories, personalized event schedules, interactive show floor plans, and more, ensuring a hassle-free adventure. Meanwhile, exhibitors can leverage this platform to schedule appointments, boost branding, attract more visitors, and enhance engagement, transforming their event experience.
