Expanding Digital Marketing Firm We Are Social Enhances Global Gaming Strategy
We Are Social, an international social media creative agency with a global workforce of around 1,000, is formalizing its offer in esports. The agency aims to help brands and developers connect with the ever-growing gaming communities worldwide.
In recent months, gaming has become a core business offer for We Are Social's clients. The agency's focus in esports is to provide services tailored to both brands and developers, with the goal of helping them access the expanding gaming audience.
According to the latest findings from We Are Social's Digital Report for 2021, gamers on consoles dedicate an average of one hour and 12 minutes each day to gaming. This data suggests that the time spent playing video games on consoles daily is substantial.
This emphasis on gaming is part of We Are Social's strategy to build on its existing work in the industry. The agency has already demonstrated its expertise in this field, having worked on campaigns such as Global Pride's annual parade on Animal Crossing. Additionally, We Are Social has created work for non-gaming brands such as Uber Eats, Vodafone, Lidl, and Renault, indicating its versatility in catering to various sectors.
While specific information about how We Are Social has expanded its services to tap into the growing gaming audience or notable gaming campaigns the agency has worked on was not available, it is clear that the agency is committed to its esports endeavours. For more detailed insights into We Are Social's gaming initiatives, it would be best to consult their official website or recent press releases from the agency. Alternatively, reaching out directly to We Are Social might provide the necessary information.
In conclusion, We Are Social's entry into the esports market is a strategic move that capitalizes on the growing interest in gaming. The agency's aim is to help its clients connect with gaming communities worldwide, offering a unique opportunity for brands and developers to reach a vast and engaged audience.
Technology and gadgets play significant roles in We Are Social's esports strategy, as they enable the agency to connect brands and developers with gaming communities worldwide. The data from We Are Social's Digital Report for 2021 shows that gamers on consoles spend an average of one hour and 12 minutes daily on gaming, signifying the potential for brands to reach a substantial audience through these platforms.
