Expansion Strategy of 7777 Gaming, Overseen by Elena Shaterova, Aims to Intensify Market Reach in Regulated Sectors of the Gaming Industry
7777 Gaming Embraces Regulation and Innovation in Global Markets
In the dynamic world of online gaming, 7777 Gaming stands out as a company that operates in 14 regulated markets worldwide. This global presence is no accident; the brand's mantra is "more gaming, less gambling," a philosophy that guides their approach to creating engaging and responsible games.
Elena Shaterova, the Chief Commercial Officer at 7777 Gaming, emphasizes the importance of innovation that feels meaningful for players and true to their vision. The team at 7777 Gaming creates games with diverse themes, interactive layers, and progression elements to maintain player interest over time. Jackpot mechanics are used as long-term motivational goals, but the focus is on soft, entertaining concepts rather than high-risk mechanics.
The company's offerings include over 30 games a year, each tailored to local regulations and player preferences. From slots and lottery-style games to innovative crash titles, the goal is to provide a wide range of experiences that are fun, engaging, and culturally relevant.
Navigating the complex compliance requirements in regulated markets like Italy has presented operational challenges. Stringent regulatory frameworks, aggressive enforcement mechanisms such as IP/DNS blocking, advertising restrictions, and payment bans have been hurdles to overcome. To address these, 7777 Gaming has focused on strategic partnerships, such as with Microgame and Hub Casino, to streamline content delivery while ensuring full regulatory compliance.
In Italy, maintaining compliance is critical while fostering innovation through partnerships that streamline content delivery and compliance management. This approach supports operational efficiency and helps to prevent disruptions to user experience.
7777 Gaming has built the tech infrastructure to support both API integration types and structured their teams accordingly for speed and flexibility. Multiple bonus levels are added to games to introduce surprises, engagement loops, and replayability. The company is also experimenting with AI in creative areas.
Looking ahead, 7777 Gaming aims to be among the top global providers in the next 3 to 5 years, known for changing the conversation in the industry. The company works closely with operators and aggregators who know their local players best to align with market-specific preferences and behaviors.
In the face of increasingly regulated markets with a stronger focus on player protection, data transparency, responsible gaming tools, and technical compliance, 7777 Gaming expects these trends to continue. The company is well-positioned to meet these challenges, combining innovation with a commitment to regulatory compliance to deliver engaging gaming experiences to players around the world.
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