Explore the Leading Mobile App Development Trends Devoured in 2017
In 2017, the mobile app industry is witnessing a significant transformation, with several new trends gaining traction.
One of the most anticipated developments is the mainstream adoption of haptic technology, which allows users to touch and feel virtual objects on their devices. This innovation promises to revolutionise the user experience, making virtual interactions more tangible and immersive.
Another trend that is gaining momentum is the rise of Progressive Web Apps (PWAs). These websites, backed by Google, offer the ease of the web with the user experience of an app, making them a cost-effective solution for industries like media, entertainment, and e-commerce.
The year 2017 also marks the emergence of a new era for mobile payments, with the anticipated emergence of the N-Mark. This symbol indicates the rise of mobile payments and billings intertwined with NFC technology, making contactless payments a reality.
In the realm of machine learning, 2017 is expected to be a breakthrough year. Large media houses are focusing on developing apps that leverage machine learning to stream content, similar to YouTube and Netflix. The retail, healthcare, finance, and banking industries are also heavily relying on these apps, with predictions of improved customer service without human intervention.
The mobile app industry is not the only sector experiencing digital transformation. Enterprises are also embracing digital transformation, with social media and IoT playing a vital role in changing the way enterprises connect with customers and employees.
Germany, in particular, is leading the way in mobile app development trends. The country is seeing an increasing integration of AI features like voice assistants (starting with Apple's Siri), a rise in on-demand economy apps, and an early focus on improving user experience with intelligent, context-aware applications. Additionally, software plays a growing role in energy transition and resource optimization through AI, supporting sustainable apps in areas like renewable energy use and circular economy.
Lastly, retailers are integrating location-based technologies, allowing customers to shop anywhere and at any time. Deep linking, considered an improved and highly personalized push notification strategy for mobile applications, is also expected to increase in usage for both Android and iOS devices. This strategy promises to create more effective and non-intrusive ads.
As these trends continue to unfold, it's clear that the mobile app industry is poised for a exciting and transformative year. Companies like Facebook, Google, IBM, Microsoft, and Appinventiv, with their proficient app developers, are at the forefront of this revolution, developing qualitative apps for businesses and contributing to the digital age.
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