Exploring enthusiasts introduced to the Desert King, a G-Shock and Action Bronson collaboration timepiece.
In an exciting collaboration, renowned rapper and TV host Action Bronson has teamed up with G-Shock to create the limited-edition 'Desert King' watch. This unique timepiece, inspired by the GA-2100, also known as the 'CasiOak,' is set to make its official debut on September 26, 2025, at the G-Shock Soho Store in New York City.
Before its grand entrance, the 'Desert King' watch will undergo a two-stage release. On August 21, 2025, it will be exclusively available on the Baklava website. A few days later, on August 27, it will be accessible on the G-Shock page of Casio and the G-Shock Soho Store in New York.
The 'Desert King' watch boasts a rugged, utilitarian design that mirrors Action Bronson's music and brand. Its case is crafted from a transparent ochre tone, and the band attachments are a distinctive khaki colour. The dial features a globe grid with co-branding of Baklava and Casio, and a prominent red accent between three and six o'clock adds a striking visual element.
Gunmetal-colored protective guards with a polished finish and a fan-shaped weekday indicator contribute to the watch's overall aesthetic. The time display is housed within a frame that emphasizes the explorer theme, with an engraving of a world map and the words 'Baklava Worldwide' on the back of the watch.
The 'Desert King' watch maintains the features expected by G-Shock fans, including Carbon Core Guard construction, full shock resistance, 200-meter water resistance, a 1/100-second stopwatch, countdown timer, five daily alarms, and dual LED light for optimal readability.
A teaser video for the 'Desert King' watch on YouTube showcases a California sidewinder, symbolizing endurance, adaptability, and a raw desert vibe—qualities that Bronson also embodies in his music and brand.
As for the pricing, while a fixed sales price for the 'Desert King' GA-2100GA has yet to be announced, considering the base model's starting price of around $99 (about €85), one might expect a similar price range with a potential premium for the limited-edition design.
Prepare to explore the world with the 'Desert King' watch, a fusion of Japanese watch technology and Action Bronson's street style, coming soon!
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