Exploring the Intersection of Music and Marketing: Insights from a Forward-Thinking Podcast
In a recent episode of the Innovating Music Podcast, jazz saxophonist Mike Casey discusses his unique approach to creating music in the modern, streaming world. The podcast, themed around disruptive technologies in music, delves into Casey's dual role as an artist and digital marketer.
Casey, an independent jazz artist, has made a significant impact in the industry without the backing of a record label or team. With over 2 million streams worldwide, his music resonates with audiences globally.
The episode, inspired by Kevin Kelly's quote, "The Future is Already Here - It's just not evenly distributed," brings together Casey's insights and experiences to explore innovation in music distribution, promotion, and career development in the digital age.
Apart from his music, Casey has performed at notable venues such as the NYC Winter Jazz Fest, Lincoln Center, NYC SummerStage, Ginny's Supper Club, and Cape May's Exit Zero Jazz Festival. His project "The Harlem Sessions" has seen him collaborate with esteemed artists like DJ Logic, Nat Reeves, and Benito Gonzalez.
Casey's digital marketing skills are evident in his strategic use of streaming platforms. His music is available on Google Podcasts, Apple Podcasts, iHeartRadio, Spotify, Overcast, Stitcher, TuneIn, Google Play, Soundcloud, YouTube, and other favourite podcast players. A remix of his music can also be found on Spotify and other platforms.
In addition to his musical prowess, Casey is an award-winning songwriter and teaching artist. His website, mikecaseyjazz.com, provides more information about his work and upcoming projects.
The Innovating Music Podcast prides itself on showcasing unique voices from both within and outside the music industry. The podcast aims to foster discussions that challenge conventional wisdom and inspire innovative thinking in the world of music. The episode featuring Mike Casey is a testament to this mission.
To access the podcast episode, follow the permalink provided. Subscribing to the podcast allows you to stay updated on future episodes featuring other fascinating guests and insightful discussions.
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