Facebook Boosts Publisher Support with New Guidelines and Subscription Models
Facebook has been actively addressing publishers' concerns through its Facebook Journalism Project. The social media giant has introduced updates, including News Feed Publisher Guidelines and new subscription models for Instant Articles, to support publishers and enhance user experience.
Facebook's efforts to support publishers began in 2017 when it made significant changes to its News Feed interface. The aim was to prioritize content from friends and family, reduce misinformation, and enhance personal connections. As part of the Facebook Journalism Project, the platform introduced measures to improve the distribution of credible news, provide tools for news organizations, and promote higher-quality journalism.
In October, Facebook made further changes to Instant Articles' monetization and News Feed Publisher Guidelines. These updates give publishers more control over pricing and revenue, helping them to better monetize their content. The Atlantic, for instance, saw a 40% year-over-year increase in unique mobile visitors due to Instant Articles.
Facebook has also been focusing on what users value in content. Users appreciate meaningful and informative content, accurate and authentic information, and safe and respectful behavior. The platform continues to work with publishers to ensure these values are reflected in the content shared on its platform.
Facebook's updates, including the News Feed Publisher Guidelines and new subscription models for Instant Articles, demonstrate its commitment to supporting publishers and enhancing user experience. By giving publishers more control and prioritizing credible news, Facebook aims to create a safer and more engaging platform for both users and publishers.
