Facilitating Grocery Payments with Accuracy and Collaboration
In the fast-paced world of retail, navigating ever-changing compliance standards and dealing with terminal failures can pose significant challenges. However, one company, Equinox Payments, has been helping grocery retailers overcome these hurdles by providing tailor-made point-of-sale experiences.
Equinox works closely with grocers, gaining a deep understanding of their operational nuances, and offering custom roadmaps and hands-on support throughout the implementation process. This collaborative approach ensures that the solutions provided are not just effective, but also perfectly suited to each retailer's unique needs.
One such solution is the reliable Luxe 8500, which helps cashiers detect fraud and demonstrates exceptional durability with minimal maintenance. Last year, Equinox added the Luxe 8700x to its portfolio, a payment acceptance solution developed through direct collaboration with enterprise customers. The Luxe 8700x boasts an intuitive design, fast payment speed, intelligent secure software, and durability suitable for high-volume grocery retail environments.
Equinox's offerings extend beyond just accepting payments. They provide solutions that help clients grow their business, offering features such as loyalty programs, ads for slow-moving inventory, and terminal uptime management through their 'Voyager' software solution. Moreover, Equinox's infield upgrades meet the latest security standards, reducing the total cost of ownership.
The company's customer service approach prioritises personal, direct communication and quick resolution of any technical issues that may arise. This high-touch service commitment, combined with a deep understanding of clients' needs, has been instrumental in the success of partnerships like the one between Equinox and Fareway Meat & Grocery, a Midwest grocery company.
For over 15 years, Fareway has partnered with Equinox, with over 1000 terminals across 140 stores. The success of this partnership is largely attributed to Equinox's customer service, with direct, responsive support available. If communication is not received within 24 hours from Equinox's support team, Fareway's director of retail systems becomes concerned that their representative may be unavailable.
In summary, Equinox offers a comprehensive solution for grocery retailers, providing intelligence, flexibility, security, and speed at the point of interaction. By partnering with Equinox, grocery retailers can control the moment of payment as a seamless, secure, brand-enhancing customer touchpoint.
While Equinox does not appear to offer unique advantages or specialized payment acceptance solutions specifically for grocery retailers in comparison to other payment companies, their focus on personalised service and understanding of retailers' needs sets them apart. When shopping for a new payment acceptance solution, retailers should consider it as an investment in a customer engagement platform that prioritises loyalty, security, speed, and brand consistency.
Technology plays a pivotal role in Equinox's offerings, with solutions such as the Luxe 8500 and Luxe 8700x designed to detect fraud, ensure durability, and maintain minimal maintenance. Additionally, Equinox's Voyager software solution provides features like loyalty programs and terminal uptime management, leveraging technology to help clients grow their business.
