Fast-food giants Chopt, McDonald's, Shake Shack, Taco Bell, and Beyond jump on the kiosk bandwagon.
Self-service ordering kiosks have quickly become a staple in the hospitality sector, proving naysayers wrong by serving as catalysts for positive change. Instead of taking over human roles, these tech marvels are empowering staff to focus on tasks that truly enrich the guest experience. This harmonious blend of technology and human touch dispels fears of job displacement and paves the way for a future marked by heightened efficiency and richer customer journeys.
The Kiosk Market: A Growing Trend
The global kiosk market, valued at a colossal $22.47 billion in 2022, is projected to reach an astounding $51.27 billion by 2031, growing at a jaw-dropping CAGR of 9.6% during the forecast period (2023-2031).
What Do Customers Think?
Over 65% of quick-service customers delighted with kiosk-based ordering express their preference over traditional ordering systems. It's no secret that 56% of diners admit their patience dwindles after waiting in line for a mere 5 minutes to order food.
Perks for Restaurants: A Win-Win Scenario
Kiosks not only increase revenue but also contribute to increased order accuracy. A staggering 47% of diners eager to customize their orders supported the use of self-service technology like QSR kiosks. Restaurant owners can potentially save up to $6,000 per month on labor per kiosk and see a 5-6% increase in sales. Some boast that kiosks can generate orders that are 30% higher in value than orders placed in person. The guest experience is significantly improved, resulting in enhanced customer loyalty and upselling potential (up to 21%).
Chopt Creative Salad Co.: A Triumphant Partnership
A pivotal case study in the industry is Chopt's strategic implementation of Bite Kiosks. By 2021, these digital allies had earned their place in 13 Chopt restaurants across five states, generating 30-40% of revenue at digital-only locations. Improved sales per order, efficiency, speed, and brand introduction contributed to Chopt's success.
Heavy Hitters Going All In on Kiosks
Pioneers like McDonald's and Taco Bell have embraced the digital revolution, having introduced kiosk ordering experiments as far back as 2003 and 2011, respectively. Shake Shack, Burger King, and other industry leaders have also hopped on the kiosk bandwagon, reaping significant profits and improving customer satisfaction.
Self-service ordering kiosks are shaping the future of the quick-service restaurant industry, providing enhanced customer experiences while boosting operational efficiency and profitability. Brace yourselves, as these technological wonders are poised to revolutionize the dining landscape!
- The hospitality industry is witnessing a significant growth in the kiosk market, projected to reach $51.27 billion by 2031, as a result of the increasing preference for self-service ordering kiosks.
- customers in the quick-service sector, over 65% express their delight with kiosk-based ordering, stating their preference over traditional ordering systems.
- The hospitality industry benefits from the implementation of self-service kiosks, as it not only contributes to increased order accuracy and revenue but also potentially saves up to $6,000 per month on labor per kiosk and sees a 5-6% increase in sales.
- Case studies such as Chopt's strategic implementation of Bite Kiosks reveal the potential success of this technology, as the digital allies generated 30-40% of revenue at digital-only locations by 2021.
- Leading fast-food chains like McDonald's, Taco Bell, Shake Shack, and Burger King have integrated kiosk ordering into their establishments, reinforcing the notion that these technological gadgets are set to revolutionize the food-and-drink retail sector, enhancing consumer satisfaction and driving profits.
