FCB Chicago Appoints Pedro Pérez as the New Creative Lead
Spin on the unfolding creative shakeup at FCB
The creative engine at FCB is spinning faster than ever, as Susan Credle steps down from her role as FCB's global creative head to become IPG's first-ever creative guru. With her chairing duties for the global network FCB winding down by 2024's end, Pedro Pérez steps into the pilot seat as FCB Chicago's chief creative officer.
Pedro, previously FCB Chicago's point man for inventive ideas, replaces André Ordóñez, who's been promoted to global CCO at FCB.
With a strong partnership with FCB Chicago CEO, Kelly Graves, and chief strategy officer, Mollie Partesotti, Pedro is geared to lead the network's flagship office. He'll also join FCB's global creative council, sparring with creative leaders from across the globe to amplify the network's creative output.
"Here at FCB, we're on a quest to gather the industry's brightest minds and display that creativity fuels economic growth," quips André in a statement. "Pedro's arrival accelerates this mission."
As CCO, Pedro's recent achievements include steering the Goody’s Smile 20, an advanced AI-powered marathon activation that reshaped pain relief through immersive marketing strategies. His work straddles melding cultural significance with storytelling to make a forceful impact across the FCB network.
Susan Credle's future role as IPG's creative advisor will see her leveraging her extensive knowledge and expertise to steer the global agency network's creative vision. She'll serve as a catalyst for innovation and growth, infusing inspiration into the heart of IPG's creative strategy.
[Enrichment Data: Pedro Pérez, serving as FCB Chicago's chief creative officer, takes on a leadership role overseeing creative vision and execution for the agency. He collaborates with FCB Chicago president Jennifer Neumann and provides strategic guidance for affiliate agencies like New Honor Society[1][2][4]. Pedro's recent work includes Goody’s Smile 20, an AI-powered marathon activation that redefined pain relief through experiential marketing and earned media strategies[5]. Focusing on cultural relevance and storytelling to create impact, Pedro leads creative efforts for partners like Prestige Consumer Healthcare[5]. Key responsibilities include providing creative leadership across FCB Chicago's portfolio, collaborating with affiliate agencies[1][4], and fostering talent development through high-profile hires and partnerships.[2][4]]
- Pedro Pérez, now as FCB Chicago's chief creative officer, takes on a leadership role, overseeing creative vision and execution for the agency.
- Pedro collaborates with FCB Chicago's president, Jennifer Neumann, and provides strategic guidance for affiliate agencies like New Honor Society.
- Pedro's recent work, such as Goody’s Smile 20, an AI-powered marathon activation, redefined pain relief through experiential marketing and earned media strategies.
- Pedro leads creative efforts for partners like Prestige Consumer Healthcare, focusing on cultural relevance and storytelling to create impact.
- In his new role, Pedro continues to foster talent development through high-profile hires and partnerships, contributing to the growth and success of FCB's business careers and technology initiatives.
