Ford selects Wieden+Kennedy as its worldwide partner for creative and brand strategy management.
Ford has expanded its global partnership with advertising agency Wieden+Kennedy, following a reduction in the scope of work for the brand's previous global creative partner BBDO. In this newly broadened role, Wieden+Kennedy will handle creative and brand strategy for Ford on a global scale, according to Adweek.
The collaboration between Ford and Wieden+Kennedy dates back to 2018, when the agency joined Ford's creative team as an "innovation partner" to craft its fall campaign. A year later, Ford underwent a creative review, resulting in BBDO taking the lead as Ford's global creative agency while Wieden+Kennedy's relationship with WPP was scaled down, following a 75-year partnership. In 2020, Wieden+Kennedy assumed work for Ford in the United States.
Recent developments regarding Wieden+Kennedy's global partnership with Ford in 2021 could not be verified from available search results. The agency has garnered recognition, such as winning the Creative Effectiveness Grand Prix with Nike, but no specific updates about its partnership with Ford were found in the search results [1][2][5].
This shift in Ford's creative strategy reflects a dynamic evolution in the agency's relationships with its partners, although the current status of the partnership is not detailed in the search results.
The expanded partnership between Ford and Wieden+Kennedy encompasses global brand strategy and creative work, bridging the domains of business, finance, and technology. In light of this development, it is worth comparing the agency's creative process for Ford with its past successes, like the award-winning campaign for Nike.
