Fox LiveStream surpasses 500 million views in Q1 on YouTube
RISE AND SHINE, MEDIA FOLKS! Let's dive into the triumph of LiveNow from FOX, Fox Television Stations' streaming news service, as it dominates the first quarter with record-breaking viewership on YouTube.
WHO'S BRINGING HOME THE NUMBERS? You guessed it - LiveNow! With an impressive 502 million video views on YouTube, they outshone the competition by a significant margin. NBC News, ABC News, and CBS News couldn't keep up; LiveNow outpaced NBC by 42%, ABC by 56%, and CBS by an astounding 217% on YouTube. Compared to the same period last year, LiveNow grew a staggering 373% - talk about a climb!
WHY THE SUCCESS? Jeff Zelmer, Fox Television Stations executive vice president of digital operations, revealed why. LiveNow focuses on locally-powered, unscripted, raw coverage. There's no denying that this unique, live, event-driven approach resonates best on YouTube's rapidly expanding platform. Add to that the fast-growing streaming minutes across all platforms, with more than 5 billion minutes monthly and a record-breaking 6.6 billion minutes in January, and you've got yourself a winner.
The recent surge in viewership was driven by live coverage of major news events like the L.A. wildfires, the D.C. plane crash, the presidential inauguration, and the funeral coverage of Pope Francis - raking in over 100 million streaming minutes.
WHERE TO SEE IT? LiveNow is available on all major streaming and free, ad-supported streaming television (FAST) platforms, including YouTube, YouTubeTV, Roku Channel, Samsung TV Plus, Tubi, Fox Local, Vizio Watchfree+, LG Channels, Amazon News/FireTV Channels, Freevee, Pluto TV, Xumo, Plex, TCLtv+, FuboTV, and Sling Freestream.
BUT WAIT, THERE'S MORE! To better understand the success of LiveNow compared to NBC News, ABC News, and CBS News on YouTube, we can consider factors like content strategy, engagement and interaction, adaptability to platforms, diversification of content, marketing and promotion, and target audience demographics. By focusing on live content, adapting to YouTube's algorithm, and catering to younger audiences' preferences, LiveNow dominates the competition.
So, there you have it. It's clear LiveNow from FOX is here to stay and challenge the status quo in the news streaming world. The competition better brush up on their live-streaming strategies, or they'll risk getting left in the dust!
- Media outlets like NBC News, ABC News, and CBS News are facing significant competition in the digital entertainment space, especially on YouTube, as Fox Television Stations' streaming news service, LiveNow, has dominated the first quarter with a record-breaking viewership.
- With an impressive 502 million video views on YouTube, LiveNow has outpaced its rivals by a significant margin, outperforming NBC by 42%, ABC by 56%, and CBS by an astounding 217%.
- The success of LiveNow can be attributed to its unique approach of providing locally-powered, unscripted, raw coverage, which has resonated well on YouTube's rapidly expanding platform.
- LiveNow is accessible on all major streaming and free, ad-supported streaming television (FAST) platforms, making it available for audiences on YouTube, YouTubeTV, Roku Channel, Samsung TV Plus, Tubi, Fox Local, Vizio Watchfree+, LG Channels, Amazon News/FireTV Channels, Freevee, Pluto TV, Xumo, Plex, TCLtv+, FuboTV, and Sling Freestream.
