Funding Secured for Mataa in Libya, Calo from Saudi, and Jordan's Olivery
Jordan-based logistics B2B SaaS startup Olivery has secured an undisclosed seed round from Ibtikar Fund and Flat6Labs Mashreq Seed Fund. With this investment, Olivery aims to expand its reach regionally and improve its onboarding operations.
Founded in 2020, Olivery helps logistics providers and merchants automate order management, routing, driver tracking, COD reconciliation, and customer communications. The startup's services are designed to streamline operations and improve efficiency for businesses in the logistics sector.
The investment in Olivery is part of a series of early-stage fundraising activities in the region. Saudi Arabia-based sportstech platform Flex League and voice AI startup Sawt also raised capital during the same period, although the amounts and specific uses of the funds were not disclosed.
Meanwhile, in the world of e-commerce, Mataa, a Libyan platform, has raised seed capital from local business angels. Mataa is a shopping app offering varied products with express delivery, and the funds will be used to strengthen logistics, expand its central warehouse, onboard new suppliers, and recruit regional e-commerce talent.
In the foodtech sector, Saudi Arabia-based Calo has plans for a Saudi IPO by 2027. Founded in 2019 by Ahmed Alraw and Moayed Almoayed, Calo is a direct-to-consumer platform providing personalized meal subscriptions. The company recently raised $39 million in a Series B extension, totaling $64 million raised, exceeding its initial target.
Calo's growth strategy includes global expansion, AI-driven personalization, and product portfolio growth. They are expanding their footprint beyond the GCC region, targeting markets like the UK, and opening new physical locations quarterly, including hospital-based outlets. Their product strategy includes athlete-focused macro personalized meals, premium "Chef’s Picks" for lifestyle customers, and an increased range of clean eating options. They are also moving into on-demand delivery and preparing to launch a line of healthy consumer packaged goods (CPG) aimed at making healthy eating easier.
Operationally, Calo embeds AI not just in customer interaction but throughout operational workflows to enhance efficiency and scale personalized meal offerings. Their revenue has nearly doubled year-over-year in early 2025, reflecting strong market performance in Saudi Arabia, UAE, and Kuwait. They have delivered over 10 million meals across multiple Middle Eastern markets, showing robust traction and brand acceptance.
Overall, Calo's growth strategy combines technology innovation, geographic expansion, product diversification, and operational scaling, positioning it for a likely successful public listing by 2027.
In the realm of voice AI, Sawt, a Saudi Arabia-based startup, has closed a $1 million pre-seed round led by T2 and STV's newly launched AI Fund. Founded in 2024, Sawt offers AI-powered voice agents for booking, sales, and support in Arabic. The startup plans to use the capital to accelerate the development of Arabic-native voice AI models, scale technical infrastructure, expand its team, and enhance proprietary models.
These developments in the Middle Eastern startup ecosystem demonstrate a growing interest in technology-driven solutions across various sectors, from logistics and e-commerce to foodtech and AI. As these startups continue to grow and innovate, they are poised to make significant contributions to their respective industries and the regional economy.
- Olivery, a Jordan-based logistics B2B SaaS startup, has secured its funding for expanding its reach regionally and improving its onboarding operations from Ibtikar Fund and Flat6Labs Mashreq Seed Fund, allowing them to invest in technology to streamline their operations and improve efficiency for businesses in the logistics sector, which is part of a series of early-stage fundraising activities in the region.
- In a separate sector, Calo, a Saudi Arabia-based foodtech direct-to-consumer platform, has raised $39 million in a Series B extension and aims to expand globally, employ AI throughout operational workflows, diversify its product portfolio, and prepare to launch a line of healthy consumer packaged goods, positioning it for a likely successful public listing by 2027, demonstrating a growing interest in technology-driven solutions in the Middle Eastern startup ecosystem.
