Garmin's Apple Watch competitor has seen a significant increase in interest recently
In an impressive display of growth, Garmin reported a record-breaking quarter for its fitness wearables, with sales jumping 41% compared to last year, generating $605 million in revenue for Q2 2025 [1]. This surge in sales is not limited to hardcore athletes; it also includes casual fitness fans and wellness seekers.
Garmin's CEO, Cliff Pemble, stated that they delivered another quarter of outstanding financial results [2]. The increase in Garmin watch sales to a broader audience beyond hardcore athletes is primarily driven by strong demand for advanced wearables that appeal to a wider fitness and lifestyle market, not just specialized athletes.
The company's focus on innovation and high-quality product integration through vertical integration allows it to offer advanced features that attract everyday users interested in health, fitness, and outdoor activities [2]. One such innovation is the Garmin Index Sleep Monitor, a product introduced by Garmin in new categories [3]. This sleep band is designed to help users improve sleep quality and track recovery metrics without a big watch display.
Among the new watches, the Garmin Venu X1 stands out. This sleek, lightweight watch features a bright 2-inch AMOLED touchscreen, built-in GPS, heart rate monitoring, sleep tracking, and personalized fitness plans [4].
The growth was driven by Garmin's strong lineup of innovative and highly differentiated products [1]. Tom's Guide has tested and rated the best Garmin watches in 2025, with the Venu X1 making an appearance. The brand's newer devices, such as the Venu X1 and Lily 2 Active, offer a more accessible, lifestyle-friendly experience.
Tom's Guide has also recommended 11 deals from the ongoing Garmin sale at Amazon, where selected products are offered with up to 40% off [5]. With such attractive offers and a wide range of products catering to various needs, it's no wonder that Garmin's financial results showed double-digit growth in every segment [1].
As Garmin continues to meet users' evolving needs and maintain momentum, there is a possibility of two new smartwatches being released soon [6]. The company's focus remains on expanding its market and offering products that appeal to a broader audience, making it an exciting time for Garmin and its users.
References:
- Garmin Reports Record-Breaking Quarter for Fitness Wearables
- Garmin's Q2 2025 Financial Results: What You Need to Know
- Garmin Enters Sleep Monitoring Category with Index Sleep Monitor
- Tom's Guide Rates the Best Garmin Watches in 2025
- 11 Best Garmin Deals to Shop Now During the Amazon Sale
- Rumours of New Garmin Smartwatches Swirl Amidst Q2 Success
- The surge in Garmin's fitness wearables sales, driven by advanced gadgets like the Garmin Venu X1 and Garmin Index Sleep Monitor, demonstrates the company's commitment to technology and innovation.
- With the launch of sleek, lifestyle-friendly devices such as the Venu X1 and Lily 2 Active, Garmin aims to attract everyday users and expand its market, contributing to the overall growth of its technology sector.
