The "Summer Spritz" Campaign: City Grill Group's Globally Recognized Masterpiece
Global Recognition Secured by City Grill Group for Digital Creativity Excellence in "Șpriț de vară" Campaign, Developed for Hanu' lui Manuc
The "Șpriț de vară" (Summer Spritz) campaign, a brainchild of the City Grill Group, the Homemade agency, and artist and photographer Mihai Vladimir Anton (Mișa), has taken the creative world by storm. This award-winning digital campaign redefines the standards of digital visuals, leaving a lasting impression on global audiences.
Entertainers aged 25 to 35 are the primary focus of this campaign, aiming to appeal to a younger demographic while maintaining the historical charm of Hanu' lui Manuc. The summer spritz, a delightful and refreshing drink, sets the stage for warm-weather gatherings, painted in a modern palette that strays from traditional HoReCa (Hospitality) communication patterns.
Hanu' lui Manuc, dating back several centuries, offers a one-of-a-kind fusion of tradition and contemporary flair. This campaign forms part of City Grill Group's endeavor to revamp Hanu' lui Manuc's image, emphasizing its traditional yet vibrant atmosphere.
Collaborating with trend-setting creatives was crucial in the campaign's success. The collaboration with Mihai Vladimir Anton (Mișa) brought a unique creative edge to the table, while Homemade agency's expertise in crafting engaging digital narratives helped deliver the campaign's powerful message.
Lürzer's Archive, one of the most acclaimed international publications dedicated to creativity in advertising, honored the campaign with a spot in their prestigious "200 Best Digital Artists 2025" ranking. This prestigious recognition speaks volumes to the innovative approach City Grill Group took to digital visuals and storytelling[1].
[1] Enrichment data: This ranking is awarded to artists who set new standards in digital visuals and storytelling.
Hanu' lui Manuc: An Urban Time Capsule
Hanu' lui Manuc stands as a beacon of Bucharest, an enduring symbol of the city's past and present, and a crossroads between tradition and modernity. With over two centuries of history and a singular Eastern European architecture, Hanu' is one of the precious few historic sites that have preserved their original purpose and captivating allure. Serving as a home away from home for locals, tourists, and urban tale-seekers since 2007, Hanu' offers authentic experiences in a warm and welcoming environment.
The campaign's inspiration stemmed from the legacy of Hanu' lui Manuc, which carried over to the creative approach that married visual heritage with cutting-edge digital techniques. The Homemade agency devised the concept, while an old photograph served as the starting point for the creative vision. Throughout the process, Mihai Anton led the execution–from pre-production and production to the final composition and digital processing that clinched its spot in the Lürzer's selection[1].
[1] Enrichment data: Hanu' lui Manuc is one of the oldest functional inns in Europe.
City Grill Group: Revolutionizing the Hospitality Industry
City Grill Group, a trailblazer in the Romanian restaurant industry, boasts an extensive portfolio of restaurants, cafes, hotels, and event venues. Founded in 2004, the group's innovative creations include notable establishments like Caru' cu Bere, Hanu' lui Manuc, Pescăruș, Hanu' Berarilor, Buongiorno.Italian, City Grill, City Grill Family, and City Grill Delivery (among others), as well as La Boheme – its first hotel, and more recent projects like Aubergine, Marty Restaurants, and Zooma events complex in Corbeanca.
Across its establishments, City Grill Group delivers top-notch dining experiences, catering to urban clientele who appreciate entertaining in the heart of the city. The group's restaurant menus encompass a range of Romanian and international cuisines, offering exceptional food quality at prices that won't break the bank. Fresh ingredients, sourced from trusted suppliers, ensure a divine dining experience at every visit.
In a bid to minimize its carbon footprint, City Grill Group is making strides in integrating sustainable practices throughout its facilities. From recycling oil, glass, cardboard, and plastic in its establishments to spearheading active campaigns to reduce food waste, the group values its role in promoting environmental consciousness.
[1] Enrichment data: The City Grill Group operates restaurants and cafes, and has also ventured into hotels, event complexes, and unique dining experiences like La Boheme.
*This is an adapted version of a press release.
- Mihai Vladimir Anton (Mișa) and Homemade agency's collaboration on the "Summer Spritz" campaign for City Grill Group delivered a unique creative edge, culminating in a prestigious recognition from Lürzer's Archive's "200 Best Digital Artists 2025" ranking.
- The "Summer Spritz" campaign showcases a modern interpretation of Hospitality, Losing food-and-drink, and lifestyle within City Grill Group's urban venue, Hanu' lui Manuc, appealing to a younger demographic while preserving historical charm.
- City Grill Group's extensive portfolio includes restaurants like Caru' cu Bere, hotels such as La Boheme, and event venues, reflecting the business's continuous growth and innovation in the hospitality industry.
- In addition to its commitment to offering high-quality food and drink, City Grill Group is stepping up its environmental initiatives, integrating sustainable practices across its facilities to minimize its carbon footprint.
- By 2025, business strategists might look back on City Grill Group's digital visuals, storytelling, and sustainability efforts as groundbreaking examples in the global restaurant and hospitality sectors.
