Google Boosts Website Understanding With New Structured Data Features
Google has introduced new features to enhance its understanding of websites. These include the @urlTemplate attribute for adding search bars and the ability to override default page types using the element. The search giant also rewards sites with well-structured data, providing tools and guidelines through Google Search Central and its APIs.
Every website automatically populates key structured data for Google, making it easier for the search engine to understand the site's content. This data can include social profile links marked as @sameAs attributes. Google supports JSON-LD as its preferred format for passing structured data into its system.
Custom fields can be extended into structured data to populate categories like places, reviews, products, and maps. Our out-of-the-box integration populates standard schema data about article content on desktop and mobile web, and for Google AMP. Google's tools and guidelines help ensure compliance with its preferred formatting rules.
Google's structured data features and tools help websites improve their visibility and relevance in search results. By providing clear, organized data, sites can enhance their SEO and content distribution. Google rewards these efforts, offering guidelines and a test tool to ensure compliance.
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