Guide to Expert Vendor Selection and Assessment in International Entertainment Industry
In the dynamic world of entertainment, finding the right partners is crucial for success. Industry giants like Netflix, Globo, and WME have honed their strategies to effectively identify and qualify vendors in the global market.
Netflix, for instance, employs a data-driven approach, analysing market trends, competitor activity, and audience preferences to make informed decisions about content acquisition and production partners. Their focus on expanding global reach, discovering regional content, and creating original content allows them to partner with a diverse range of vendors, broadening their global footprint.
Globo, on the other hand, utilises platforms like Vitrina for vendor discovery and qualification. This approach helps Globo stay competitive by finding suitable content for its audiences.
WME, known for its extensive network in the entertainment industry, typically uses a combination of traditional talent representation strategies and modern data tools. They match talent with suitable projects and production partners, while utilising market insights to identify emerging trends and opportunities.
Common strategies across these companies include conducting thorough market research, building strong relationships with co-production partners and distributors, and leveraging data analytics platforms to streamline the discovery and qualification process of vendors.
However, finding the right partners in the entertainment supply chain can be challenging due to the large number of vendors and the lack of web presence for many. That's where platforms that aggregate vendors from over 100 countries and allow searching by region, specialization, and project history come in handy. These global platforms can help discover verified vendors across 100+ countries.
Production leaders, sales and BD, strategy teams, and leadership alike use these platforms to monitor competitive content profiles, find new projects to pitch, discover CoPro partners, and vet them based on parameters such as ownership, size, scale, reputation, past projects, and specialization.
In this ever-evolving industry with over 100 countries producing content and thousands of vendors worldwide, these strategies enable industry leaders to maintain a competitive edge by effectively identifying, qualifying, and partnering with vendors.
In the realm of entertainment, Netflix extends its reach by employing a comprehensive data-driven approach, engaging in partnerships with a broad variety of vendors through market trend analysis, competitor activities, and audience preferences.
Similarly, Globo leverages digital platforms like Vitrina to discover and qualify suitable vendors, ensuring they remain competitive in the global market.
