Honda emphasizes hybrid technology with cutting-edge innovations at the helm in its upcoming models.
Honda has revealed a significant shift in its automotive strategy, focusing on hybrid vehicles for future models. CEO Toshihiro Mibe announced this change during a recent strategy update, marking a deliberate move away from full-electric innovation.
At the core of Honda's hybrid strategy is the next-generation e:HEV hybrid system, set to be a key component in the company's upcoming models. Honda claims that the e:HEV architecture avoids the power demands and cooling requirements that limit many current advanced driver assistance technologies (ADAS).
The efficient energy management of the e:HEV system enables a wider rollout across both electric and hybrid line-ups. Honda aims to deliver cost-effective, competitive hybrid models with the e:HEV and ADAS combo, while also providing a smarter and safer driving experience without compromising passenger comfort or vehicle design.
In addition to the e:HEV system, Honda is developing a new ADAS suite. The e:HEV hybrid system will share top billing with this new ADAS, currently under development. Honda's plan includes the implementation of its M/M (Man-Maximum, Machine-Minimum) philosophy, aimed at reclaiming cabin and packaging space typically lost to bulky tech.
Honda is also focusing on the scalability of hybrid vehicles, leveraging its broad manufacturing footprint for global production. The company is launching the Honda 0 Series EV program for a global rollout, but it appears that hybrid vehicles are being prioritized over electric-only ones.
Despite this shift towards hybrids, Honda is not abandoning its EV program entirely. The success of Honda's hybrid strategy in the long run remains uncertain, but the company seems convinced that hybrids still have much to offer in terms of market potential.
In conclusion, Honda's next-generation e:HEV hybrid system and ADAS suite are set to feature in the company's hybrid models, marking a strategic move towards providing a smarter, safer, and more cost-effective driving experience without compromising on comfort or design.
Read also:
- Tesla is reportedly staying away from the solid-state battery trend, as suggested by indications from CATL and Panasonic.
- UK automaker, Jaguar Land Rover, to commit £500 million for electric vehicle manufacturing in Merseyside
- Tesla's 37th week update: Stock remains steady, potential successor for Musk, unveiling of new megapack, fuel reveal delayed until IAA event
- Lieutenant Governor Kounalakis joins SoCalGas in unveiling the novel H2 Hydrogen Innovation Experience, a one-of-a-kind demonstration.
