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Huawei's Shanghai R&D Centre Challenges European Audio Dominance

Huawei's new R&D centre is revolutionising automotive audio. With real-time cloud processing and vast investment, it's set to reshape the industry.

Here we can see a four people who are standing and they are playing a guitar and singing on a...
Here we can see a four people who are standing and they are playing a guitar and singing on a microphone. In the background we can see cars and trees and a sky with clouds. There is a speaker on the right side and left side as well.

Huawei's Shanghai R&D Centre Challenges European Audio Dominance

Huawei's Shanghai Acoustics R&D Centre is pushing boundaries in automotive audio development. The facility, equipped with three testing environments, generates vast amounts of measurement data and utilises cloud computing for real-time audio processing and analysis.

The centre's development process combines scientific measurement, artistic tuning, and specialised hardware to ensure faithful sound reproduction. The most complex feature, independent sound-zone technology, demands real-time wave interference pattern calculations.

Huawei's approach is challenging European dominance in the field. The company's substantial R&D investment, totalling CNY 179.7 billion (around £20 billion / €23.4 billion) in 2024, supports over 113,000 employees dedicated to research and development.

Lars Goller, Huawei's Chief Automotive Sound & Acoustics Advisor, leads the development of the 'master-tuning method'. Cloud computing enables real-time adjustments based on vehicle speed and road conditions, enhancing the audio experience for drivers and passengers.

Huawei's Shanghai Acoustics R&D Centre is transforming automotive audio engineering with its computational advantage and substantial capital investment. By supporting Chinese electric vehicle brands like Aito and developing advanced cloud computing solutions, Huawei is set to reshape the industry's landscape.

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