Ice Cube trades alien battles for handling Minecraft insurance claims in a peculiar Amazon Prime advertisement
In a recent twist, rapper-turned-actor Ice Cube has taken on a humorous promotional role in a new Minecraft commercial. The ad, which was posted on Twitter on August 14, 2025, features Ice Cube as a character named Ice Cube, seated at an office desk, promoting a service to insure Minecraft players' in-game items.
Players can join in the fun by sending a video of their Minecraft mishap and filing a Cube Claim by tweeting #CubeClaim and @icecube. The campaign includes players submitting their mishap videos under the hashtag #CubeClaim for Ice Cube’s comedic review, though his character denies all claims.
Meanwhile, Ice Cube's dramatic acting skills are on display in Amazon Prime Video’s adaptation of H.G. Wells' iconic 19th Century novel, War of the Worlds. In this film, Ice Cube stars as Will Radford, a U.S. government Homeland Security computer security analyst. The movie, which uses the screenlife format, unfolds entirely through digital screens, with Radford's daily life disrupted by an alien invasion.
Despite the movie's poor critical reception—with frequent online mockery focused on the acting, dialogue, and product placement—Ice Cube's performance has attracted attention and meme popularity, contributing to a slow cult following for the film. War of the Worlds made Rotten Tomatoes' list of the worst movies of all time with a 3% critics' score, joining the ranks of Speed 2: Cruise Control and Jaws: The Revenge as some of the lowest-rated films ever made.
For more information about upcoming movies in 2025, check out the guide mentioned in the paragraph. War of the Worlds is streaming now on Prime Video.
- Ice Cube's new role in a Minecraft commercial offers deals for players to insure their in-game items through a Cube Claim service.
- With his comedic portrayal of Ice Cube in the ad, he encourages players to share their Minecraft mishaps using the hashtag #CubeClaim and @icecube on Twitter.
- In addition to his humorous promotion of the Minecraft insurance, Ice Cube's dramatic acting skills are showcased in Amazon Prime Video's adaptation of War of the Worlds.
- The movie, with its unique screenlife format, has received poor critical reception but has gained a following due to Ice Cube's performance and meme popularity.
- To keep up with other 2025 movie releases, check out the guide for more entertainment, including streaming information for War of the Worlds on Prime Video.
