Important US retailers halt purchases of Fujifilm's X100VI, X-M5, and GFX100RF camera models for a second time
Fujifilm Camera Orders Delayed Due to US Tariffs
Major US retailers, including Adorama, B&H, and Moment, have paused taking orders for several Fujifilm camera models, including the X100VI, X-M5, GFX100RF, X-T5, X-S20, and X-T30 II. The primary reason for this delay is the ongoing tariff situation imposed by the US government, which has created uncertainty and logistic challenges [1][2].
The Fujifilm X100VI, in particular, had its orders suspended in April 2025 due to this "wackadoo tariff situation" [1]. Despite some retailers resuming taking orders for the X100VI on a backorder basis since late June 2025, shipping is estimated to begin around August 2025 [1][2].
For the other listed models, while explicit timelines are not clearly mentioned, it is implied that they are also affected by the same tariff-related supply chain issues, causing similar order pauses or delays in the US [4].
Fujifilm is one of the few brands that has not yet adjusted prices on camera gear in the US following increased tariff costs. Other brands like Canon, Sony, Leica, Sigma, and Nikon have already adjusted list prices on some lenses and cameras in the US following the reciprocal tariffs [3].
Hillary K. Grigonis, who leads the US coverage for Digital Camera World, reported on the situation. Grigonis, a licensed drone pilot and former Nikon shooter, has more than a decade of experience writing about cameras and technology. Her work has appeared in numerous publications, including Business Insider, Digital Trends, Pocket-lint, Rangefinder, and The Phoblographer [5].
In April, Fujifilm paused pre-orders of the X100VI, X-M5, and GFX100RF to assess changes, including tariffs [2]. During an earnings call with investors, Fujifilm estimated that the new tariffs would cost the company about $140 million a year [2].
The X100VI's popularity has meant the compact camera has been hard to find in many locations. However, the X-M5 even popped up at some US retailers as in stock without the wait earlier this month [1].
To stay up-to-date on the latest tariff news, follow the tariff live blog [6]. Fujifilm USA has not yet responded to Digital Camera World's request for a comment.
[1] Digital Camera World. (2025, June). Fujifilm X100VI backorders resume after tariff pause. Retrieved from https://www.digitalcameraworld.com/news/fujifilm-x100vi-backorders-resume-after-tariff-pause
[2] Digital Camera World. (2025, April). Fujifilm pauses pre-orders of X100VI, X-M5, and GFX100RF due to tariffs. Retrieved from https://www.digitalcameraworld.com/news/fujifilm-pauses-pre-orders-of-x100vi-x-m5-and-gfx100rf-due-to-tariffs
[3] Digital Camera World. (2023, January). Major camera brands increase prices due to US tariffs. Retrieved from https://www.digitalcameraworld.com/news/major-camera-brands-increase-prices-due-to-us-tariffs
[4] Digital Camera World. (2025, June). Fujifilm camera models affected by US tariffs. Retrieved from https://www.digitalcameraworld.com/news/fujifilm-camera-models-affected-by-us-tariffs
[5] Digital Camera World. (2025, June). About Us. Retrieved from https://www.digitalcameraworld.com/about-us
[6] Digital Camera World. (2023, January). Follow our live blog for the latest news on US tariffs. Retrieved from https://www.digitalcameraworld.com/news/follow-our-live-blog-for-the-latest-news-on-us-tariffs
- The Fujifilm X100VI, with its impressive portrait photography capabilities, has been unavailable for immediate shipment since April 2025 due to US tariffs, but some retailers started accepting backorders in late June.
- In their efforts to adapt to the tariff-related supply chain issues, several Fujifilm camera models, such as the X-M5, GFX100RF, X-T5, X-S20, and X-T30 II, have had orders temporarily paused or delayed in the US.
- Despite the ongoing tariff situation, Fujifilm has yet to adjust prices on camera gear in the US, unlike other brands such as Canon, Sony, Leica, Sigma, and Nikon, which have already made price adjustments on some lenses and cameras.
- Following the tariff-related pauses and delays, Fujifilm USA has been quiet on the matter, with no official statement made to Digital Camera World regarding the impact of tariffs on their camera lineup.
- The mirrorless X-M5 was recently spotted in stock at certain US retailers without a wait, making it a hot gadget for tech enthusiasts and photography professionals.
- To learn more about the latest tariff news affecting the photography industry, including the Fujifilm camera line, visit the live tariff news blog.
