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In-Store Delis Redefining Retail Experience: A Look Into Potential Future Innovation

Discussion with Boar's Head and DeCicco & Sons about the latest Pinnacle Deli offering

Retailing Innovation: Could This Idea Be the Shape of On-site Delicatessens Tomorrow?
Retailing Innovation: Could This Idea Be the Shape of On-site Delicatessens Tomorrow?

In-Store Delis Redefining Retail Experience: A Look Into Potential Future Innovation

Boar's Head Pinnacle Deli: A Revolution in In-Store Dining

The Boar's Head Pinnacle Deli is leading a transformation in the grocery store dining experience, as part of a broader trend in reinventing the perimeter store. This premium deli concept, highlighted in the article "How Dairy, Deli and Bakery Are Reinventing the Perimeter Store," offers a unique blend of technology and culinary experiences.

Dale Foster, managing director of innovation at Boar's Head, explains that the Pinnacle Deli is designed to consistently deliver on a vision of a delicatessen that amplifies the best and alleviates the worst consumer experiences. The product offering in the Pinnacle Deli includes traditional favorites, as well as innovative options like fire-roasted meats and cold-smoked sandwiches.

Customers may initially be hesitant about the Pinnacle Deli's customization and accuracy, but quickly find the system's ease of use and impressive adaptability, customization, and personalization features to be a welcome change. The deli allows customers to choose their preferred way to order, including in-person service, in-store kiosks, or mobile ordering with proprietary scan-to-slice technology.

Boar's Head is not only focusing on the Pinnacle Deli, but also working with retailers to transform other in-store delis. For example, the Pinnacle Deli has been installed at a Kroger store in Cincinnati and at two DeCicco & Sons locations in Sleepy Hollow and Eastchester, N.Y.

DeCicco & Sons, an independent grocer, has partnered with Boar's Head for the Pinnacle Deli concept. Chris DeCicco, VP of DeCicco & Sons, reported that the Pinnacle Deli has enhanced the shopper experience, with customers prioritizing the best of the best at DeCicco & Sons, including the quality of the food, variety of products, and the overall shopping experience.

The new deli setup at DeCicco & Sons is aesthetically pleasing, with eye-catching screens encouraging customer interaction. The Pinnacle Deli includes features like browsable shopping walls, flexible ordering options, and scan-to-slice technology. These innovations create a unique, tailored, and convenient shopping experience that delights consumers in new ways.

The Boar's Head Pinnacle Deli is just one example of the game-changing innovations happening in the dairy, deli, and bakery perimeter. With themes of seasonality, affordable indulgences, "newstaliga" and value prevalent during IDDBA 2025, it's clear that the future of grocery store dining is exciting and full of possibilities.

In the world of grocery store dining,Boar's Head Pinnacle Deli, with its innovative offerings, leverages technology to provide customers an exceptional experience, featuringsmart-home-devices like mobile ordering and scan-to-slice technology. This transformation of in-store dining extends beyond the Pinnacle Deli, as Boar's Head collaborates with retailers to upgrade other delis, integratinggadgets such as in-store kiosks for a more personalized shopping journey.

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