Increase in Bally's North America's interactive quarterly revenue by 21.5% compared to the previous year.
Bally's latest earnings report for the second quarter of 2025 reveals a significant growth in its North American iGaming segment, while its international operations experienced a decline.
The North American Interactive segment reported a revenue of $56.5 million, marking a 21.5% year-on-year increase. This growth is attributed to the strong rebound and the acquisition of the Queen interactive business. The segment's Adjusted EBITDAR also turned positive, reporting a gain of $2.5 million, a significant improvement from the $2.2 million loss in the same quarter of the previous year [2][3].
In contrast, Bally's international iGaming operations (International Interactive segment) saw a revenue decrease of 10.2% to $206.1 million. This decline was primarily due to the divestiture of the Asia interactive business in 2024. However, when excluding the Asia operations, international revenue grew approximately 10% [2][3]. The segment's Adjusted EBITDAR increased slightly by 1.1% to $82.2 million [2].
Bally’s total Q2 2025 revenue was $657.5 million, with the Casinos & Resorts segment contributing significantly to this figure. The segment reported a revenue growth of 14.7% year-on-year to $393.3 million, largely due to the merger with the Queen several months earlier [1][2][4].
The company is also in the process of selling its International Interactive business to Intralot S.A. for €2.7 billion. Upon completion of this sale, Bally’s will become Intralot’s majority shareholder [3].
In summary, Bally’s North American iGaming segment is showing strong growth and returning to profitability, while its international iGaming revenue declined mainly due to business divestitures but was otherwise stable or growing when adjusted for those changes. This strategic reshaping of Bally’s portfolio indicates a focus on North American digital growth and restructuring of international operations [1][2][3][4].
[1] Bally's Q2 2025 Earnings Release [2] Bally's Q2 2025 Earnings Call Transcript [3] Bally's Announces Agreement to Sell International Interactive Business [4] Bally's Merger with Queen Announced
The positive financial growth in Bally's North American iGaming segment suggests a successful integration of technology and business strategies, contributing significantly to its overall revenue. Meanwhile, the decline in international iGaming operations indicates the need for strategic business restructuring in that sector.
